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Friday, 07 December 2018 10:56

WatchGuard beefs up Australia, NZ distributor network

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Network security solutions vendor WatchGuard Technologies has expanded its distributor network in Australia and New Zealand with the appointment of Leader Computers and Dicker Data New Zealand.

WatchGuard says the new appointments will enable it to rapidly expand its regional channel reseller footprint and help to accelerate overall business growth to meet the growing demand for network security and intelligence solutions and services among SMB and distributed enterprises.  

Mark Sinclair, ANZ regional manager, said, “We are still growing very rapidly in Australia and New Zealand and want to increase our growth further in 2019.  As a 100% channel focused company, the best way to achieve our goals is to appoint more partners and particularly those with a regional presence.

“These two new distributors are a great fit for WatchGuard enabling us to bolster their security portfolio while being able to provide thousands of resellers across both countries with the potential for major new revenue opportunities.

“Adelaide-headquartered Leader Computers has excellent Australian regional coverage among traditionally smaller reseller partners. As a result, the distributor is a perfect match for WatchGuard given that we are designed for SMBs and distributed enterprises.

"Across the Tasman, Dicker Data New Zealand will be our second distributor in the country and will support our growth among SMBs that are looking for a simple, yet effective security solution. The WatchGuard technology is a great choice for New Zealand business.”

Leader Computers joins Bluechip Infotech, Dicker Data and Exclusive Networks as WatchGuard’s existing distribution partners in Australia.

Theo Kristoris, managing director, Leader Computers, said, “We are a value-added distributor with 23 years of experience in helping resellers grow and become more profitable. WatchGuard is an industry leading security solution with support that is second to none in the industry and a market offering that presents our reseller community with major sales opportunities. We look forward to focusing our security business on WatchGuard and will invest in training and certification so that we can best support our resellers moving forward.”

Leader Computers has warehousing and support in all five mainland capital cities and will have 45 account managers as well as a team of pre- and post-sales engineers trained on WatchGuard solutions.

And in addition, WatchGuard will support Leader Computers with outbound marketing and participation in the distributor’s annual national expo next March at which around 5,000 resellers will be in attendance.

Dicker Data New Zealand will complement Exeed, WatchGuard’s current distributor in New Zealand.

Lisa Tierney, general manager – Enterprise, Dicker Data NZ, said, “Security is such an important part of IT and WatchGuard is a great solution set for our resellers completing a gap in our mid-market portfolio. At the same time, WatchGuard is a well-known and trusted brand in New Zealand.

“We will  now focus on aligning WatchGuard with our resellers’ business, provide hands-on training and enable partners so that we can get them focused on WatchGuard as both a  simple to sell and deploy solution. We are excited about the overall market opportunity which WatchGuard present to our business.”

In addition to providing sales training, certification programs and marketing resources, WatchGuard will provide Leader Computers and Dicker Data with access to the WatchGuard Learning Centre, an advanced learning management system which delivers personalised educational paths in sales readiness, channel enablement, and technical training through a Web-based learning environment.


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Peter Dinham

Peter Dinham - retired in 2020. He is a veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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