Sudler has developed the Drupal-based Rx Promotional Standards Distribution (RxPSD), which is tailored to the digital communications requirements of the life sciences industry with a goal of facilitating regulatory compliance and establishing best practices.
Sudler selected the Acquia Plaform for the delivery of RxPSD, taking particular advantage of Acquia’s ability to deliver more personalised, contextual experiences through the Acquia Lift suite of digital engagement services. The Acquia Platform provides a scalable and secure approach to the digital experience that offers greater potential benefits to the life sciences industry and helps ensure auditable compliance.
Sudler Chief Digital Officer David Cherry said managing the digital communications of many pharmaceutical brands, the company discovered significant variations among industry websites.
Cherry recognised that there was an opportunity for a more repeatable process for staying “within the lines” of the very strict specifications and rules, particularly for drug product sites that need to remain compliant with the regulations set forth by the US Food and Drug Administration (FDA).
“Working with Sudler, we’re helping life science firms think ahead by providing a platform that powers the agile delivery of digital experiences that drive customer engagement,” said Chris Hartigan, vice president of verticals at Acquia.
“Supported by the Acquia Platform, we’re helping organisations reduce their time-to-market and innovate faster than ever before.”