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Wednesday, 14 October 2020 15:24

Dicker Data launches new Microsoft Cloud business unit

Sara Loiterton, head of Dicker Data's new Microsoft Cloud business unit Sara Loiterton, head of Dicker Data's new Microsoft Cloud business unit

ASX-listed IT hardware, software and cloud distributor, Dicker Data, has launched a new Microsoft Cloud business unit in a move the company says deepens its relationship with the global tech giant.

Dicker Data (ASX:DDR) announced that the new unit will led by Sarah Loiterton as general manager and as part of the unit it will also be launching a Partner-to-Partner Portal and dedicated marketing service, Amplify.

Dicker Data says Loiterton brings nine years of business technology experience "with a proven track record in enterprise software, channel strategy, partner development and enablement across large global IT distributors and local market leaders" to her role as general manager of the new unit.

“The role will see her accelerate ongoing partner value management, unlock new opportunities and continue to establish Dicker Data’s place as a value-added distributor of hardware, software, cloud and emerging technologies, delivering world leading solutions with premium service," Dicker Data notes.

The initiative in setting up the new unit comes as Dicker Data says its Microsoft Cloud business approaches US$100m in annual revenue, recording a 25% year-on-year growth in 2020 - and that it believes the service offering will be a key growth facilitator in 2021 and beyond.

According to Dicker Data, the drive for digital transformation amid the global pandemic has accelerated the adoption of cloud-based technologies and solutions to enable the work from home (WFH) movement, and with expectations of this continuing for the foreseeable future it will create a continual demand for migration to the cloud in the post-COVID-19 environment and a strategic priority in business continuity plans.

“Organisations are searching for cost efficiencies by moving their operations to the public cloud and equipping workforces with digital collaboration technology. Microsoft Azure and Microsoft Teams play a vital role in streamlining workflows, productivity, cloud data management, ultimately strengthening business continuity strategies,” notes Dicker Data in its announcement of the new business unit on Wednesday.

Vlad Mitnovetski, COO & Executive Director, Dicker Data said, “The Microsoft Cloud business unit validates the strong dedication to our vendor relationships, the success of our offerings and expertise in cloud technologies.”

“We have played a key role in enabling the digital transformation cycle for the last five years, enabling companies to digitise to thrive. As reseller partners, enterprise and government organisations are implementing accelerated transformation initiatives, Dicker Data’s mission is to deliver rapid business value through specialist cloud technology advisory and ongoing partner management services.”

Dicker Data says its Partner-to-Partner (P2P) Portal for Microsoft Cloud portal will serve as a directory of partners and their associated certifications and skills to connect resellers for partnership opportunities to deliver their solutions for customers.

“Aligned with Dicker Data’s customer-centric approach, Microsoft Cloud partners will also have access to Amplify, a dedicated marketing service to empower their go-to-market strategies. The proactive initiative offers resellers full-service marketing assistance from strategy to content collateral and execution,” Dicker Data says

Rachel Bondi, Chief Partner Officer, Microsoft Australia said, “Dicker Data is one of our most valued partners with an outstanding reputation for the work it undertakes with channel partners around Australia as they digitally transform, embrace cloud computing and establish the operational foundations that will allow them to grow and thrive.”

“Microsoft is delighted by this decision to form a dedicated Microsoft Cloud Division with Sarah at the helm. Sarah is a highly respected and accomplished leader and I congratulate her on this appointment - she will take cloud in SMB to the next level, driving success for our partners and customers."

On her appointment Loiterton said, “I’m honoured to lead the new Microsoft Cloud business, supporting the transformation of our partner ecosystem and accelerate our cloud strategy. Customers are challenging the status quo more than ever and we want our partners to look at the Dicker Data Cloud business as consultants; helping partners seamlessly embrace new technologies and continue to innovate.”

“We support our resellers as a true solutions aggregator, helping to identify new revenue streams and driving new acquisition strategy, to build strategic partnerships with tangible business benefits. Unlocking exciting opportunities such as our P2P Portal and Marketing-as-a-Service program Amplify, is a true demonstration of how we are listening to what our partners and vendors are saying and investing in them.”

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Peter Dinham

Peter Dinham - retired and is a "volunteer" writer for iTWire. He is a veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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