The agreement sees Tradewinds add the Avaya Cloud Office unified communications-as-a-service (UCaaS) solution to its portfolio to help partners – such as specialist cloud, security and networking providers – establish “new, recurring revenue streams as Australian businesses seek secure remote work capabilities”.
Tradewinds is Avaya’s third Master Agent in Australia, following recent agreements with CommsPlus Distribution and VExpress.
“ICT services are fundamental in Australia’s ongoing Covid-19 response, with businesses relying on trusted technology advisors to provide them with the best digital strategies for their unique challenges,” said Tony Heywood, Tradewinds Vice President Australia and New Zealand (A/NZ).
“While band-aid solutions got them so far, Australian companies can’t sustain their businesses – at least not competitively – if their employees are under-resourced, hampered by legacy systems, or switching between multiple apps to get the job done,” said Steve Williams, Channel Director Australia and New Zealand (A/NZ) at Avaya.
“This partnership allows Tradewinds’ non-traditional ICT channel to take a leading role in their customers’ business recovery by rounding out their technology stack with an exceptional UCaaS platform that brings enterprise functionality to businesses of all sizes, including the SMEs and midmarket companies on which our economy relies.”