Thursday, 24 March 2016 10:45

OKI expands New Zealand distribution with Ingram Micro

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OKI has added Ingram Micro to its distribution chain following the appointment of specialist print services provider Dove Electronics earlier in March.

Although Ingram Micro has been distributing OKI products in New Zealand for over 20 years, the relationship between the two companies was conducted via Comworth Technologies, OKI’s master distributor up until October last year.

The new direct distribution agreement between OKI NZ and Ingram Micro NZ will provide the distributor with access to the full range of OKI products and consumables. At the same time, Ingram Micro will now be able to assist businesses that are looking to value-add channel partners who can provide them with a choice of great quality product and consistency of service to better support their organisations.

Paul Griffin, Business Manager – Print, Ingram Micro, said, “Although this is a new agreement between the two companies Ingram Micro actually has a very long and successful history with OKI. The company has great quality products and extensive A3 and A4 colour multi-function printer options with an attractive cost per copy for customers across a variety of industries from SMEs to larger industrial market companies.

“Also, OKI offers structured dealer pricing, a great new rebate program as well as strong account management and technically skilled people on the ground here in New Zealand. In addition, we have found that the company’s three-year product warranty and seven-day Try OKI program is an appealing market advantage,” he added.

OKI offers distribution partners many benefits including marketing support, hands-on technical training, online training via OKI Academy, and the chance to be part of the annual ‘OKI Club’ incentive trip.

“Ingram Micro has long been recognised as one of the leaders in the IT channel and we’re delighted to be working with the company in its own right in New Zealand,” said Greg Mikaelian, Oceanic Sales Manager, OKI Data Australia & New Zealand. “They have an extensive sales force throughout New Zealand offering great customer service and we look forward to supporting the team through joint marketing efforts, sales support and technical expertise.”

Earlier this month, OKI announced the appointment of Chris Thorley as New Zealand Channel Manager. Based in Auckland, Thorley is tasked with supporting the company’s distributor and reseller network as well as identifying new potential partners to drive future growth among enterprise business organisations. He has more than 15 years’ experience in the printer industry working for both vendors and within channel-based organisations.

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Ray Shaw

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Ray Shaw ray@im.com.au  has a passion for IT ever since building his first computer in 1980. He is a qualified journalist, hosted a consumer IT based radio program on ABC radio for 10 years, has developed world leading software for the events industry and is smart enough to no longer own a retail computer store!

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