Saturday, 05 March 2016 16:31

OKI Appoints Dove Electronics as New Zealand Distributor


OKI have appointed Dove Electronics as the NZ distributor following Comworth Technologies exit from printer distribution last year.

OKI, a global manufacturer of business printers and multifunction devices, has announced the appointment of Dove Electronics as the company’s new distributor in New Zealand. The deal giveS Dove Electronics access to the full range of OKI products and consumables.

Dove Electronics distributes a comprehensive range of IT products and provides sales and support services to a broad customer base throughout New Zealand from three locations in Auckland, Wellington and Christchurch.

Tom Nelson, Product Manager, Dove Electronics, said, “We’re putting a major focus on growing our print business this year, and OKI as a brand fits in well with this strategy. OKI is a highly respected brand with a very loyal customer base. This speaks volumes about its quality of the product. Unique flagship technologies such as its white toner offering, the superb colour reproduction of the range and the use of LED technology make for a differentiated and innovative product offering that complements the Dove range."

“Another critical market advantage in working with OKI is that they also have a good presence in the graphic design and industrial printer markets which typically require high quality, resilient machines. We’ll be aiming to shore up our experience in these markets so that we can truly maximise the business opportunity,” added Nelson.

“We look forward to building a mutually beneficial business,” said Greg Mikaelian, Oceanic Sales Manager, OKI Data Australia & New Zealand. “We are investing in the channel and committed to helping our partners through joint marketing efforts, sales and support. Dove Electronic’s successful go-to-market strategies within the reseller community will be an invaluable asset to OKI as we continue to expand the role of our channel program in supporting our company’s growth.

About OKI Data

OKI Data is a global manufacturer of business range printers and MFP’s. The company commenced operations in Australia in 2009 following the acquisition of long-time master agent and distributor, IPL.

Over 30 years ago OKI pioneered LED printing technology that provides benefits including longer product life, fewer operational issues, increased reliability and better image quality over the entire life of the print engine. All OKI LED A3 and A4 printers are backed by 3-year warranty. It is also one of the few remaining dot matrix impact printer makers.


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Ray Shaw

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Ray Shaw [email protected]  has a passion for IT ever since building his first computer in 1980. He is a qualified journalist, hosted a consumer IT based radio program on ABC radio for 10 years, has developed world leading software for the events industry and is smart enough to no longer own a retail computer store!



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