Recruitment Market Segment LS
Recruitment Market Segment RS
Thursday, 21 May 2020 12:01

South Australia leads the way with job advertising boost Featured


Job advertising increased markedly in May, with South Australia showing the largest job ad growth out of all states in the month, according to the latest jobs advertising report from recruitment firm SEEK.

According to SEEK new job ads posted on its platform during the fortnight ended 17 May are up 26.8% compared to the April 2020 average, as all states showed “an increase in job ad activity”.

“In the fortnight ended 17 May we saw an increase in job advertising of 26.8% compared to the average of the month of April,” said Kendra Banks, Managing Director, SEEK ANZ

“As Australia begins its long road to recovery, we are looking at comparing job ad volumes to April. We are using April as a baseline as we hope this is the low point for job ad numbers and we can use this as a comparison for how the employment market is progressing.

“It is important to remember that these figures are a long way shy of the pre-COVID volumes and there is a long road ahead.

“There are some promising signs with all states and territories showing an increase in job ad volumes compared to April, suggesting we have turned a corner as long as we do not see a return of restrictions or a further outbreak. South Australia, Tasmania and Queensland are showing the biggest growth in job ad volume in the last two weeks.”

The states job advertising increases for May revealed:

  • South Australia up by 36.2%
  • Tasmania up by 35.7%
  • Queensland up by 35.1%
  • Victoria up by 28.8%

And key job advertising insights (weeks 19 & 20 compared to April 2020) from SEEK are:

  • New job ads posted on SEEK during the fortnight ended 17 May are up 26.8% compared to April 2020 average
  • The biggest contributors to job ad growth are Trades & Services (+45.1%), Administration and Office Support (+88.5%), Education & Training (+75.3%), Hospitality & Tourism (+101.6%) and Sales (+97.1%)
  • All states are showing an increase in job ad activity
  • South Australia showing the largest job ad growth out of all states in May, up 36.2% in the fortnight ended 17 May.
  • Roles within Consumer Services showing the biggest growth of 84.4% making up 37% of opportunities advertised on SEEK
  • Employees perception of job security at the highest levels for 2020.

SEEK also reported that sectors within consumer services have shown the biggest growth in the two weeks with an 84.4% growth compared to the April average - making up 37% of the total jobs advertised on its site - including Administration & Office Support, Hospitality and Tourism, Sales, Retail and Consumer Products, Real Estate and Property, Call Centre & Customer Service, Sport & Recreation and Advertising, Arts & Media sectors.

And SEEK says other sectors also showed positive growth, and included:

  • Public Sector increasing 24.6% making up 26% of ads;
  • Construction increasing 29.4% making up 20%;
  • Professional Services increasing 9.9% making up 10% and;
  • Industrial 12.9% making up 7%.

Sectors listed by SEEK as advertising jobs in the month included:

  • Healthcare & Medical: roles such as Nursing (Aged Care and General Medical), Physiotherapy, Psychology, Counselling & Social Work and GPs
  • Trades & Services: Automotive, Labourers, Fitters, Turners & Machinists & Electricians
  • Information & Communication Technology: Developers/ Programmers, Business/ Systems Analysts, Software Engineering, and Project Management
  • Manufacturing, Transport & Logistics: Warehousing, Storage & Distribution, Road Transport, Assembly & Process Work and Machine Operators
  • Mining, Resources & Energy: Engineering & Maintenance and Operations.

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Peter Dinham

Peter Dinham - retired and is a "volunteer" writer for iTWire. He is a veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).



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