Recruitment Market Segment LS
Recruitment Market Segment RS
Sunday, 23 July 2017 22:12

iTWire jobs boards now all under one banner – JobZilla

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iTWire has formed a jobseeker focused jobsite — JobZilla — bringing together 10 years of experience and business relationships gained through its personalised Job Board, offering a wide range of employment opportunities for contractors, freelancers and permanent IT professionals across Australia.

JobZilla is a merger of iTWire’s IT Career and Contract employment sites, JobsWire, and partnerships that included Gurus and JobsWireGurus, as part of the iTWire Group, Australia's independent technology news source.

“With 327,505 (Nielsen Site Census) visitors a month to the iTWire website, iTWire’s IT&T newsletter is delivered daily, Monday to Friday, to 150,000 readers’ inboxes. Our readers are the top IT and telecommunications hands-on practitioners and technology managers in Australia,” said iTWire chief executive Andrew Matler.

ITWire’s ‘real jobs’ and up-to-the-minute job postings and growing jobs market profile and presence is largely due to the strength and quality of our partnerships with market-leading recruitment firms such as our largest advertisers and partners Finite and Paxus, and our other renowned recruiters, and strong and growing community of readers and subscribers, including hundreds of ICT professionals across many business and industry sectors who also visit the JobZilla website.

“Most interestingly our early ‘feedback’ has also shown that JobZilla has been providing employers with a selection of high-quality candidates available now.  And, for candidates, they have access to ‘real roles’ that actually exist and prevent time-wasting.

“JobZilla also has a Job Doctor for Job Application Advice, a CV Doctor, and a Career Coach to assist candidates who need some extra help.”

Matler says the iTWire Group is unique in its ability to deliver “thousands of ICT professionals, via iTWire many of whom may not be actively looking for a new job or career change, but who come to iTWire and CommsWire for news and information about developments in IT and telecommunications”.

“The passive job seeker is acknowledged as the ‘holy grail’ for employers and recruiters. They are those professionals gainfully employed and who may consider another job, or career move if presented with an opportunity.

“The iTWire reader may have arrived at work happy and motivated, but they may have had a negative experience with their boss or team, so then they go to iTWire’s Update Newsletter to clear their head, and while reading the news, a JobZilla advert catches their eye. This passive job seeker is extremely valued. He or she has not been actively looking around for new job opportunities, they are generally happy in their work and will not have numerous job offers on the table. This makes it harder for the recruiter or employers to plan their hiring intake.

"Our recruitment partners and client companies find that iTWire readers are the candidates who are actively keeping up-to-date with industry news, events and training in the latest technologies, and who are those ‘passive’ job seekers. They are not necessarily thinking about new career opportunities and, therefore, are ideal because they are relatively happy and motivated in their current job and transition very well to a new role in another organisation.”

Matler notes that, with the gradual demise of print publications, including newspapers and their employment sections, recruiters have been searching for more ways to promote their brands to both employers and job seekers.

“Now iTWire extends its 12-year journey with the launch of JobZilla and, with its proven high-value audience of engaged ICT industry readers, including both employers and ICT professionals, provides the ideal medium for recruiters to gain both brand awareness and job candidates.”

According to Matler, the jobs board space is an area where there is now “industry-wide recognition of the emergence of the rapidly growing professional network, LinkedIn, as a key player in the jobs and employment market”.

“LinkedIn has proved to be very useful for recruiters as another platform where professionals across all industries, including the ICT sector, are effectively able to ‘advertise’ and promote their expertise and potential value to employers,” he said.

“However, recruitment professionals recognise the importance of jobs boards and, especially niche job boards, as there are some candidates who prefer the boutique jobs boards that focus on real jobs. These candidates are not as comfortable in seeking jobs on social media or LinkedIn for a variety of reasons based on the sometimes unprofessional or impersonal experiences in the un-social media job scene. Obviously, job boards can be in need of improvement and JobZilla always focuses on positive improvement.

“Niche ICT job sites play a very different and very valuable role for recruiters, and in JobZilla’s case it is not only the access to the passive job seeker but also candidates who may not be as active on LinkedIn or who, for their own reasons, do not normally visit the big job boards, without a prompt such as our daily newsletter covering the latest IT news.”

iTWire and JobZilla

Matler says iTWire is an “essential destination for anyone who is a stakeholder in the Australian and international technology sector, either as a practitioner or thought leader” and who is seeking to keep up-to-date with the latest technology news.

iTWire prides itself in having a team of writers who have earned a reputation for providing hard-hitting, insightful commentary and critical analysis of the business of technology, including corporate performance and developments, new product and service offerings, industry trends and government and public sector policies,” he says.

By advertising on JobZilla and iTWire, companies and organisations were positioning their brand “as one that is current, relevant and exceeds expectations”, Matler added.

Footnote: For advertising inquiries contact Andrew Matler chief executive, iTWire (www.itwire.com) and JobZilla (jobzilla.com.au) on 0412 390 000 or [email protected]

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Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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