Fiverr, like other similar services, has been focussed on individual projects such as creating a website rather than managing the site on an ongoing basis.
"By giving customers the ability to subscribe to a freelancer's service, the platform is opening itself up to a new group of business buyers, ones that would prefer to work with talent on an ongoing basis and ones that need services that are not simply one off projects," explained Fiverr.
"Many services offered on Fiverr, such as SEO, social media marketing, website maintenance, and virtual assistants, require ongoing collaboration in order to be effective. Allowing customers to subscribe to these services rather than having to purchase over and over again gives them peace of mind that the work will get done on a consistent basis and frees them up to focus on other necessary to-dos."
Subscriptions are intended to increase Fiverr's appeal to larger companies, but the company expects Subscriptions to benefit freelancers and clients alike.
"In light of the COVID-19 pandemic, more businesses are tapping into remote, freelance talent than ever before. Managers have become comfortable managing remote talent and businesses have realised that by working with freelancers, they are able to increase their agility and flexibility, which allows them to scale quickly" said Fiverr CEO Micha Kaufman.
"However, every business is built differently and has needs that are unique to them. Subscriptions gives our community members control over how they want to work together and empowers them to work in ways that best suit their needs."
Fiverr allows three and six month subscriptions.
Benefits to freelancers are said to include a more predictable income stream and clearer workload visibility.
Not all freelancers will be able to offer Subscriptions from the outset.
It will initially be restricted to eight categories (including Social Media Marketing, SEO and Voice Over), and to "top freelancers".
The company intends to extend Subscriptions to other categories.