Office Choice is a nation-wide, Australian-owned independent dealer group of stationery and office supply resellers. As one of Australia's largest B2B office suppliers, it caters to a broad range of customers including SMEs, Government, educational institutions and personal customers. It will source OKI products from OKI’s Australian distributor, Dynamic Supplies.
Established in 1993 as small buying group, Office Choice is now a member-owned organisation, servicing over 140 locations across Australia. Its point of difference lies in supplier relationships, trading terms and buying power with the aim of providing customers with the best range of products and an unrivalled level of personal service. The organisation is now embarking on strategic omni-channel and business intelligence initiatives which will help its dealer network further grow their businesses in a highly competitive market.
“OKI will complement our existing range of printers and consumables for the SME market, said Craig Thompson, National Merchandise Manager, Office Choice. “OKI's technology leadership, including its built-in LED technology, as well as its range of consumables, will be particularly attractive for our customer base, which is continuing to evolve and demand greater feature functionality. We look forward to satisfying market demand with the breadth and range of OKI products, which is also in line with our own strategy of being able to offer market leading solutions.”
“We’re pleased to announce our new partnership with Office Choice,” says Greg Mikaelian, Oceanic Sales Manager, OKI Data Australia. “Office Choice provides OKI with national reach, a first class sales operation, and a unique approach to delivering great results in terms of overall customer experience and service. We look forward to collaborating and developing great business momentum for our range of products in the Australian market during 2016 and beyond, so that more customers can experience OKI peace of mind with our LED technology and three year warranty."