“As Yellowfin looks to capitalise on its reputation as a leader in the BI and analytics software industry, we need to accelerate our growth and securely scale from a medium-sized multi-national, to a truly large global corporation,” said Yellowfin co-founder and chief executive Glen Rabie.
“As Yellowfin’s VP of strategy and corporate development, Martyn Reeves will use his more than 30 years’ experience building successful sales operations and revenue streams for software companies across the globe to shape Yellowfin’s future.
“I have every confidence that Martyn will provide the strategic direction and leadership we need, and develop the business and technology partnerships required, to ensure Yellowfin’s success for years to come.”
In addition, Yellowfin has appointed Adam Chicktong as its new APAC sales director.
Chicktong joined the company from UltraServe, where he was most recently vice-president and general manager.
He previously held management positions at Avnet, ICO, Thomson NETg and Alstom IT Services.