Monday, 28 June 2021 17:52

Wimp 2 Warrior picks Fleet as CTO

W2W co-founder and MMA coach John Kavanagh W2W co-founder and MMA coach John Kavanagh

Mixed martial arts (MMA) gym tech company Wimp 2 Warrior (W2W) has hired James Fleet as its first CTO, following an an oversubscribed $7.5 million funding round.

"This fresh capital will be used to accelerate the build of our technology, super-charge our global growth, and attract some of the world's best executives to take us into the next phase of our development," said W2W co-founder and CEO Nick Langton.

Fleet joins W2W from retailer Winning Group where he was working as a consultant on the company's launch into New Zealand. He was previously chief marketing and technology officer at appliance retailer Jones Family Business, following a previous stint at Winning Group as CEO of Appliances Online.

Earlier in his career, Fleet served as general manager of, as marketing director at Appliances Online, and in various roles at Tribal DDB, Westpac New Zealand, Ace Rental Cars, First Rate, TMP Worldwide, Yellow New Zealand, and Sailing New Zealand Publications.

"I live and breathe technology due to a strong belief in the power of continuous innovation to deliver business outcomes at any scale," said Fleet.

"To be able to apply my skills in this area to such a formidable global powerhouse as Wimp 2 Warrior is beyond a dream come true."

The $7.5 million raised by W2W came from investors including News Corp Scaleup Media Fund, Mark Bouris, the Smorgon family's Sandbar Investments, Altor Capital, Shaw & Partners, and Lucerne Investment Partners.

Sandbar Investments managing director Darren Smorgon said "What has impressed us most about W2W is the passion and vision of the co-founder and CEO Nick Langton, who has done a fantastic job alongside fellow co-founder John Kavanagh to attract the highest profile professionals in the MMA industry. The global reach of MMA also means that the scalability of the business model is potentially huge."

W2W's Warrior Training Program is available at more than 140 gyms in nine countries. The company plans to launch more than 250 new programs during the upcoming year, as well as expanding into new territories and gyms.

The funds will also allow W2W to launch in-home MMA fitness and training programs featuring well-known MMA coaches and athletes, such as W2W co-founder John Kavanagh, who coaches UFC's Conor McGregor.

W2W co-founder and MMA coach John Kavanagh said "The incredible success of the UFC has helped MMA to become the fastest-growing sports vertical in the world. And just as CrossFit made functional training globally popular and highly profitable for strength and conditioning gyms, we aim to do the same for MMA."

Please join our community here and become a VIP.

Subscribe to ITWIRE UPDATE Newsletter here
JOIN our iTWireTV our YouTube Community here


It's all about Webinars.

Marketing budgets are now focused on Webinars combined with Lead Generation.

If you wish to promote a Webinar we recommend at least a 3 to 4 week campaign prior to your event.

The iTWire campaign will include extensive adverts on our News Site and prominent Newsletter promotion and Promotional News & Editorial. Plus a video interview of the key speaker on iTWire TV which will be used in Promotional Posts on the iTWire Home Page.

Now we are coming out of Lockdown iTWire will be focussed to assisting with your webinatrs and campaigns and assassistance via part payments and extended terms, a Webinar Business Booster Pack and other supportive programs. We can also create your adverts and written content plus coordinate your video interview.

We look forward to discussing your campaign goals with you. Please click the button below.



iTWire TV offers a unique value to the Tech Sector by providing a range of video interviews, news, views and reviews, and also provides the opportunity for vendors to promote your company and your marketing messages.

We work with you to develop the message and conduct the interview or product review in a safe and collaborative way. Unlike other Tech YouTube channels, we create a story around your message and post that on the homepage of ITWire, linking to your message.

In addition, your interview post message can be displayed in up to 7 different post displays on our the site to drive traffic and readers to your video content and downloads. This can be a significant Lead Generation opportunity for your business.

We also provide 3 videos in one recording/sitting if you require so that you have a series of videos to promote to your customers. Your sales team can add your emails to sales collateral and to the footer of their sales and marketing emails.

See the latest in Tech News, Views, Interviews, Reviews, Product Promos and Events. Plus funny videos from our readers and customers.


Stephen Withers

Stephen Withers is one of Australia¹s most experienced IT journalists, having begun his career in the days of 8-bit 'microcomputers'. He covers the gamut from gadgets to enterprise systems. In previous lives he has been an academic, a systems programmer, an IT support manager, and an online services manager. Stephen holds an honours degree in Management Sciences and a PhD in Industrial and Business Studies.

Share News tips for the iTWire Journalists? Your tip will be anonymous