Tuesday, 17 March 2015 15:20

Veteran engineer to drive Silver Peak APAC expansion

By
Doug Farndale, Silver Peak Doug Farndale, Silver Peak

Software-defined WAN provider Silver Peak has appointed 30-year industry veteran Doug Farndale as vice president Asia Pacific to drive the company’s business across the region.

Farndale, based in Singapore for 15 years and operating across APAC, Australia and New Zealand for 22 years, recently worked closely with various start-ups focused on public and hybrid cloud solutions.

Earlier in his career, Farndale set up the APAC-Japan cloud services strategy for Cisco, prior to which he worked for StrataCom, and in Europe with Texas Instruments and Case Communications.

“According to leading analysts, the APAC region will experience the highest global growth in the WAN optimisation market over the next four years,” Farndale said.

“Silver Peak is expanding its efforts to capitalise on this and the emerging SD-WAN opportunity in the region, where virtualisation and cloud have already seen growth and widespread adoption.

“We will aggressively recruit competent channel partners to address the SD-WAN growth opportunity. Silver Peak’s WAN and virtualisation pedigree are delivering cost-efficiencies and opening the door for new deployment models that will benefit enterprises, service providers and channel partners throughout APAC.”

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