Tuesday, 24 January 2017 00:53

Salmat appoints new head of search, gains Google accreditation

By
Andrew Lane, Salmat Andrew Lane, Salmat

Marketing services company Salmat has achieved Google accreditation and appointed a new head of search in a move designed to beef up clients’ online marketing activities.

Andrew Lane, who has 12 years’ experience in handling online marketing and sales strategies, first in the telecom industry, at Vodafone and O2 UK, and then Vodafone Hutchinson Australia, takes up the new role.

Salmat chief operating officer – Digital,  Ian Harris, said the investment demonstrated the importance of digital in clients’ marketing mix and would help drive further growth in Salmat's digital business following the recent completion of the purchase of e-commerce experts Netstarter.

“Andrew joins us with significant digital experience and will oversee all activities related to digital and performance marketing to help our clients amplify and optimise their online visibility and grow their revenues. As an expert in this field, he will work to ensure best practice in the development of effective strategies and smart campaigns, and be on the cutting edge of industry updates and changes. Andrew has the experience and knowhow to lead the charge and inspire the team. We’re excited to welcome him.”

Harris said Salmat also recently achieved the Google ‘Premier Partner’ status by meeting Google’s highest standards and criteria for qualification transparency and customer service.

Google launched the Premier Partner Programme last year to recognise agencies which follow best practices and deliver excellence to businesses, advertising with their products such as search, video and display.

The programme connects Google’s experienced marketing partners with businesses seeking experts to create, manage and optimise their digital marketing.


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Peter Dinham

Peter Dinham - an iTWire treasure is a mentor and coach who volunteers also a writer and much valued founding partner of iTWire. He is a veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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