Andrew Lane, who has 12 years’ experience in handling online marketing and sales strategies, first in the telecom industry, at Vodafone and O2 UK, and then Vodafone Hutchinson Australia, takes up the new role.
Salmat chief operating officer – Digital, Ian Harris, said the investment demonstrated the importance of digital in clients’ marketing mix and would help drive further growth in Salmat's digital business following the recent completion of the purchase of e-commerce experts Netstarter.
“Andrew joins us with significant digital experience and will oversee all activities related to digital and performance marketing to help our clients amplify and optimise their online visibility and grow their revenues. As an expert in this field, he will work to ensure best practice in the development of effective strategies and smart campaigns, and be on the cutting edge of industry updates and changes. Andrew has the experience and knowhow to lead the charge and inspire the team. We’re excited to welcome him.”
Google launched the Premier Partner Programme last year to recognise agencies which follow best practices and deliver excellence to businesses, advertising with their products such as search, video and display.
The programme connects Google’s experienced marketing partners with businesses seeking experts to create, manage and optimise their digital marketing.