"Claire brings with her deep experience in driving digital and technology transformation and cultural change. In her position, she will empower our teams in Australia to develop bold, innovative ideas that successfully reimagine businesses for the digital age," said Publicis Sapient CEO Nigel Vaz.
"She is a leader with a demonstrated ability to help businesses transform by creating next-generation customer experiences and propel large-scale organizations to become more customer- and employee-centric using technology and data. Claire will no doubt make a tremendous impact as part of our international leadership team."
Rawlins has most recently been working as founder and CEO of Digital Natives Advisory, and as a strategy advisor to Adobe's APAC president.
Highlights of her five-decade-spanning career include working as senior vice president at Salesforce, chief information and innovation officer at Coles, group executive for digital and technology at IAG, CIO at NBN Co, group technology managing director at BT, COO at Qwest, and global head of management services at BNP Paribas.
Rawlins is also a non-executive director of TinkerTank, and a member of the University of New South Wales' information systems and technology management advisory board.
"I'm thrilled to join the Publicis Sapient team and be a part of a forward-thinking, global company that over the last 30 years has pioneered so many digital businesses and experiences by combining strategy, product, experience, engineering and data to lead in the digital space," said Rawlins.
"Today, digital business transformation is mission critical across all sectors. I look forward to partnering with Publicis Sapient's clients on their transformative journeys and working with the team to continue to grow Publicis Sapient in Australia."