Wednesday, 13 October 2021 15:16

Pang takes the reins at Limepay


Digital payments company Limepay has appointed Willie Pang as its CEO.

"Willie has extensive experience and deep expertise in building digital technologies with customer experience at the heart. We're excited to have him as part of the family," said Limepay co-founder, director and CIO Tim Dwyer.

Limepay co-founder, director and COO Josh Edis said "Enabling better customer experiences by giving brands greater control over their payments and data ecosystem is at the heart of Limepay's unique value proposition.

"As a trusted industry champion for building engagement and loyalty between brands and their customers, Willie is exceptionally well placed to take this brand-first payments proposition to a global audience."

Pang will continue as Limepay's acting executive chairman, having been appointed to that role earlier this year.

He is also a non executive director of Yacht and Boat.

Pang's more than 20 years' experience includes serving as managing director at GroupM, CEO of MediaCom, executive director of iClick Global, founder and CEO of Emerge Digital, managing director of Yahoo, and vice president of business development at Webcentral.

Pang holds a bachelor's degree in economics from Monash University.

"Limepay has always set out to do something different; to flip the digital payments landscape on its head," said Pang.

"Our broader mission is to empower brands to build longer, stronger and ultimately more loyal customer relationships. We now have a renewed commitment to providing solutions beyond BNPL – including pay in full, pay later, pay in instalments, subscription and in-store options – so brands can own the entire payments experience for their customers."

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Stephen Withers

Stephen Withers is one of Australia¹s most experienced IT journalists, having begun his career in the days of 8-bit 'microcomputers'. He covers the gamut from gadgets to enterprise systems. In previous lives he has been an academic, a systems programmer, an IT support manager, and an online services manager. Stephen holds an honours degree in Management Sciences and a PhD in Industrial and Business Studies.

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