Friday, 11 June 2021 01:47

Ogilvy Australia appoints Mark Albert as Chief Data & Analytics Officer

By Staff Writer
Mark Albert, Ogilvy Australia Chief Data & Analytics Officer Mark Albert, Ogilvy Australia Chief Data & Analytics Officer

Advertising, marketing, and public relations agency Ogilvy Australia has appointed Mark Albert as Chief Data & Analytics Officer as part of the further enhancement of its data intelligence offering.

In his new role Albert will lead the data practice across the Ogilvy Australia-New Zealand network, servicing advertising, experience, PR and health sectors.

An experienced data analytics advisor, Albert has extensive knowledge in providing data driven marketing solutions that bring creative and business value to major brands.

Albert started his career as a data planner at OgilvyOne in London and then went on to become founding partner and COO of Australian data and analytics agency, Torque Data, in 2002, where he worked with many of Australia’s leading brands as a strategic consultant solving data, digital and marketing challenges.

Following the 2015 acquisition of Torque Data by Virgin Australia’s Velocity Frequent Flyer loyalty program, Albert became Head of Data Consult at Velocity, managing the strategic use of Velocity’s membership data for Virgin Australia, Velocity and its loyalty program partners.

In his role as Chief Data and Analytics Officer of Ogilvy, Albert will utilise his broad consulting and practical experience across data-driven marketing, CRM and loyalty programs to leverage data and analytics solutions that fuel brand experiences, optimise performance and underpin future business growth.

Sally Kissane, CEO at Ogilvy Australia - part of creative transformation company WPP AUNZ - said: “We couldn’t be happier to welcome Mark back into the Ogilvy family after many years. There are very few people in Australia that have Mark’s depth of experience and capability, and we are excited to merge his knowledge with our creative work.”

“Mark has a wonderful way of de-mystifying the world of data and making sense of what’s important for brand and business growth. We are incredibly fortunate to have him on board to work with our clients and teams across the Ogilvy Network.”

“I am very excited to be re-joining the Ogilvy Network, and feel privileged to collaborate with such an amazing team,” said Albert.

“There is a huge opportunity for us to continue accelerating the smart application of data and analytics, and I look forward to combining my extensive data analytics experience with Ogilvy Australia’s talented creative minds to deliver exceptional work.”

Ogilvy Australia is part of creative transformation company WPP AUNZ.

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