Monday, 08 July 2019 21:13

Midwinter appoints Leni Vu as brand, marketing head

By
Leni Vu, Midwinter Leni Vu, Midwinter

Australian-based technology provider Midwinter Financial Services has appointed Leni Vu as its head of brand and marketing.

With a background in superannuation, Vu joins Midwinter after working with NGS Super as marketing and communications manager, and prior to that at Rest Superannuation.

Vu’s appointment follows the recent appointment of chief executive Jeff Hall, prompting a string of new executive hires to the business including product manager Ivon Gower and business development manager Peter Panigiris.

Commenting on her appointment Vu said: “I’ve witnessed first hand the benefits and value of trusted financial advice in helping people of all ages to achieve their financial goals and long-term financial security.

“Having the right technology and infrastructure in place is at the forefront of successfully delivering quality financial advice services. In the wake of the Royal Commission under a climate of consumer doubt and tightening regulations for financial services providers, technology that helps drive greater compliance and efficiencies is key.”

Hall said he believed the latest appointment represented the company’s continued efforts to further enhance its brand exposure and reach.

“We’ve realised more than ever, an urgent need in the market for innovative software solutions that takes the delivery of advice to the next level.

“With our focus on driving and growing the in-house marketing function, now is the perfect time to push our world-class solutions to a wider market who at this moment may not be so familiar with our solutions, but we’re confident this will change as we continue to gain momentum and penetrate more of the market.

“In addition to building our team, the next phase of our expansion strategy is to further develop meaningful alliances so that we can continue to transform Midwinter into a house-hold brand among financial advice providers and improve our positioning to become front-of-mind as the leading name in financial advice technology.”


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Peter Dinham

Peter Dinham - retired in 2020. He is a veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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