Tuesday, 27 July 2021 02:02

Maud Holvast takes up role as Alcatel-Lucent Enterprise ANZ Country Business Leader Featured

By Staff Writer
Maud Holvast. Alcatel Lucent ANZ Country Business Leader Maud Holvast. Alcatel Lucent ANZ Country Business Leader

Communication, network, and cloud solutions provider Alcatel-Lucent Enterprise has appointed Maud Holvast as its new ANZ Country Business Leader.

Alcatel-Lucent says Holvast brings her rich experience to the Country Business Leader role, having held the Country Business Leader position in the Netherlands before moving to Sydney in 2013 to lead the ANZ region.

“Following her move to Australia, Maud held several positions such as heading Healthcare for the ANZ region and taking the APAC Leadership role for the Healthcare industry — a key vertical market for ALE. Maud delivered strong growth in the vertical by diversifying the portfolio and go-to-market to better match customers’ needs,” Alcatel-Lucent says in a statement.

Alcatel-Lucent says in her new appointment, Holvast will work with her team to deliver “the top-line and transformation objectives of the business”.

hit counter

“Maud is a seasoned leader with a strong track record and I am confident she will lead the ANZ team to accelerated business growth across our focused verticals and strengthen our partnerships with key business partners. Her leadership style aligns well with ALE’s cultural values of customer focus, reliability, speed and agility,” said Pierre Samson, Senior Vice President, Asia Pacific, Alcatel-Lucent Enterprise.

“As a result, Maud enjoys great support and relations with our customers and the wider ALE organisation. I’m pleased to welcome her to our diverse and committed APAC Leadership Team,” said Samson.

“Improvements in technology, combined with the global health crisis, have driven accelerated changes in user and organisational behaviour. Agile organisations with a true customer focus, as well as quick learning and decision cycles and empowered teams, are set to thrive,” said Holvast .

“What I love about ALE is that we come with 100 years of experience and have shown a clear capability for adaptation throughout. I’m proud to lead our local agile ALE team. Together with our business partners, we are here to support our customers through their accelerated cycles of change.”

Hovast holds a bachelor of commercial economics from Hanze University Groningen and an executive MBA from the Rotterdam School of Management of Erasmus University.

Subscribe to ITWIRE UPDATE Newsletter here


The much awaited iTWire Shop is now open to our readers.

Visit the iTWire Shop, a leading destination for stylish accessories, gear & gadgets, lifestyle products and everyday portable office essentials, drones, zoom lenses for smartphones, software and online training.

PLUS Big Brands include: Apple, Lenovo, LG, Samsung, Sennheiser and many more.

Products available for any country.

We hope you enjoy and find value in the much anticipated iTWire Shop.



iTWire TV offers a unique value to the Tech Sector by providing a range of video interviews, news, views and reviews, and also provides the opportunity for vendors to promote your company and your marketing messages.

We work with you to develop the message and conduct the interview or product review in a safe and collaborative way. Unlike other Tech YouTube channels, we create a story around your message and post that on the homepage of ITWire, linking to your message.

In addition, your interview post message can be displayed in up to 7 different post displays on our the iTWire.com site to drive traffic and readers to your video content and downloads. This can be a significant Lead Generation opportunity for your business.

We also provide 3 videos in one recording/sitting if you require so that you have a series of videos to promote to your customers. Your sales team can add your emails to sales collateral and to the footer of their sales and marketing emails.

See the latest in Tech News, Views, Interviews, Reviews, Product Promos and Events. Plus funny videos from our readers and customers.


Share News tips for the iTWire Journalists? Your tip will be anonymous




Guest Opinion

Guest Reviews

Guest Research

Guest Research & Case Studies

Channel News