Wednesday, 22 August 2018 08:32

Marketo appoints strategic engagement consultant for ANZ

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Marketo appoints strategic engagement consultant for ANZ Pixabay

Engagement marketing software provider Marketo has appointed former Retail Food Group retail manager Kevin Wordon as its strategic engagement consultant in Australia and New Zealand.

Wordon had a global role at Retail Food Group, where he focused on digital transformation at many Australian enterprises, acting as a partner for chief marketing officers.

“We are so thrilled to announce that Kevin is joining the team. Kevin has successfully spearheaded digital transformation at a wide variety of leading Australian enterprises making him the perfect partner for chief marketing officers in the region," Will Griffith, managing director, Marketo ANZ.

"In his role as strategic engagement consultant, Kevin will help Marketo customers navigate the complexities of digital strategy and transformation to deliver the best possible result."

Wordon was earlier the global head of Digital for Flight Centre Travel Group, where he oversaw the digital transformation for the company’s eight corporate brands. He has also worked at City Beach, Eagle Boys Pizza, Westfield, and Macquarie Leisure.

Marketo said that, having delivered more than 140 digital platforms globally, Wordon would work alongside Marketo customers, helping them lead their organisations’ digital strategies.

“It’s an exciting time to be a part of the Marketo ANZ team! I cannot wait to start working with local chief marketing officers to help them transform the way they engage with customers and prove their organisational impact,” said Wordon.

“Enterprise digital and marketing transformation is such an exciting place to be right now, and I can’t think of a more dynamic place than Marketo to explore this.”

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Sam Varghese has been writing for iTWire since 2006, a year after the site came into existence. For nearly a decade thereafter, he wrote mostly about free and open source software, based on his own use of this genre of software. Since May 2016, he has been writing across many areas of technology. He has been a journalist for nearly 40 years in India (Indian Express and Deccan Herald), the UAE (Khaleej Times) and Australia (Daily Commercial News (now defunct) and The Age). His personal blog is titled Irregular Expression.

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