Monday, 03 September 2018 15:27

IAG boosts data analytics team with new appointment

Bora Arslan IGA Bora Arslan IGA

Australian insurance company IAG has appointed consumer data analytics expert Bora Arslan to the role of chief analytics officer, to lead its Customer Labs analytics program.

Arslan joins IAG’s Australian operation from advertising agency GTB, where he was global chief analytics officer based in Dearborn, Michigan in the US.

Prior to joining GTB, Arslan was chief data and analytics officer at BGL Group in London, where he was responsible for data-driven digital strategy and led the digital technology transformation.

Arslan has also held senior roles at US multinational retail corporation Walmart Labs and US pharmacy giant Walgreens.

IAG chief customer officer Julie Batch said the appointment of Arslan would bring a wealth of experience to IAG’s analytics capability.

“Bora brings with him an impressive global perspective – from his experience with some of the biggest consumer companies in the world, to his foundations in academic practice at the forefront of the analytics space,”

“Bora’s deep expertise in analytics and digital transformation will be pivotal to IAG continuing to focus on how we can better deliver to our customers."

In his new role, Arslan will oversee a team of 70 to uplift the skills needed to drive the future strategic direction of the analytics and artificial intelligence functions within IAG.

“Australia is at a really exciting stage for data analytics and corporate technology transformation, and I’m looking forward to building on IAG’s impressive credentials in the tech and innovation space,” Arslan said.

“The insurance industry has enormous capacity for enhanced data analytic capability, and IAG is approaching its strategy in a really targeted and ambitious way, so it’s an opportunity to work with a great team and be part of a real turning point for this industry in Australia.”

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Peter Dinham

Peter Dinham - retired in 2020. He is a veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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