"The landscape has changed dramatically in the past half year, and our customers throughout Asia Pacific are turning to Lenovo for more sophisticated solutions that leverage not only hardware, but also Lenovo's extensive software ecosystem and services portfolio to transform their businesses," said Lenovo APAC president Ken Wong.
"The market for Commercial Internet of Things in Asia Pacific is now at the right moment to take a major step forward, and I am delighted to have Yasser on board to drive it to the next level. With his extensive experience over 18 years, and his passion for customer excellence he is a fantastic addition to our leadership team."
Prior to this appointment, Yasser spent 15 years at Cisco, where he most recently served as APAC head of smart cities.
He previously worked at HPE as Middle East and North Africa sales manager for networking products, and at Fast Lane as general manager for the Middle East and Africa.
Helmy holds a BSc in electronic and electrical engineering from Cairo University.