Tuesday, 17 November 2020 12:42

Fujitsu slots Soriano into senior channel role

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Fujitsu has appointed Anna Soriano to the newly created role of channel sales and distribution manager.

"Anna is a strong channel advocate, having spent her career in various senior distributor and vendor roles," said Fujitsu Oceania head of platform sales Silke Barlow.

"She has extensive expertise in developing and executing results-driven sales and marketing strategies in partnership with channel and alliance partners. Anna has a solid understanding and passion regarding working with the channel to drive profitable business growth and add value to provide end-customer satisfaction."

Soriano has more than 20 years' experience in channel and distribution sales and marketing.

She most recently worked for Dell Technologies as distribution strategy director for APJ, having joined the company as a result of Dell's 2012 acquisition of Wyse where she was APJ channels sales and marketing director.

Earlier in her career she worked in business development and product management at ITX Group, Alstom Information Technology and Mitsui Computer.

"Technology is the most important enabler for a business. Fujitsu has end-to-end infrastructure products and a fantastic portfolio that stands to benefit organisations as they chart a course towards full recovery following COVID-19 and beyond," said Soriano.

"Working closely with chosen channel partners will be crucial in the efforts to digitise Australia."


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Stephen Withers

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Stephen Withers is one of Australia¹s most experienced IT journalists, having begun his career in the days of 8-bit 'microcomputers'. He covers the gamut from gadgets to enterprise systems. In previous lives he has been an academic, a systems programmer, an IT support manager, and an online services manager. Stephen holds an honours degree in Management Sciences and a PhD in Industrial and Business Studies.

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