Fox's appointment is part of a hiring blitz that has increased Aruba's ANZ headcount by 83%.
"We're excited to welcome so many new faces to our team," said Aruba South Pacific channel director David Elliott.
"I'm proud of the team we have developed, which will help build the sales and channel engine for Aruba and ensure we remain a strong, channel-centric organisation. With an additional pool of resources, we are gearing up for the next phase of growth and the next six months will be an exciting time for the business."
Before joining ViFX, he spent eight years at IBM, culminating in the role of general manager for the company's services business in New Zealand.
He is also a director of B2B marketing agency Jumping Fox Interactive.
Aruba's ANZ managing director Steve Coad said: "We're resourcing up to meet the needs of our customers and partners, and building a team to support the increasing demand for a strong and dependable end-to-end network solution.
"Both locally and around the world Aruba is leading the charge on innovative networking technologies, and the addition of HPE's switching last year has strengthened our ability to roll-out a wired and wireless solution that supports the digital and Internet of Things (IoT) workplace.
"As businesses adapt to embrace new ways of working such as a mobile-first approach and IoT enablement, Aruba consistently delivers trusted, secure and high performance networks to meet these evolving needs. We've received very positive feedback from our partners and distributors and we look forward to continuing to develop our services to support the channel community," said Coad.