Monday, 16 August 2021 12:10

Forbury sets up shop in London, hires Medlock to lead UK operation

Forbury UK head Katy Medlock Forbury UK head Katy Medlock

Commercial real estate (CRE) valuation software company Forbury has established a London office – its first outside Australia and New Zealand – and hired several employees to provide expert local customer and business support.

Among them are head of Forbury UK Katy Medlock, UK sales manager Ed O'Hanrahan, chief revenue officer Peter Rose, and analyst Ryan Spear.

Katy Medlock joined Forbury from car sharing app Getaround, where she served as UK country director.

Her previous roles include head of marketing at Juicy Group, marketing and partnerships manager at Destination Queenstown, senior account manager at The Brighter Group, and Europe PR manager for Tourism New Zealand.

Medlock holds a BCom from the University of Otago (New Zealand).

Ed O'Hanrahan previously worked in real estate investment headhunting at Redpath Partners, and Macdonald and Company.

He holds an honours degree in business studies from Leeds Metropolitan University (UK).

Peter Rose has been Forbury's Auckland-based chief revenue officer since 2015.

He is also a director and shareholder of EXponential and Flow Software.

Rose holds a BCom from the University of Auckland and an MBA from Cranfield School of Management (UK).

Ryan Spear joined Forbury from Deloitte, where he worked as a consultant in New Zealand.

He previously worked as a peer assisted study session mentor at the University of Otago, and holds a bachelor's degree in finance and computer science from that institution.

Forbury's London office will support UK-headquartered CRE companies – typically small and medium sized boutique REIT and investment funds with a team of less than 12 employees and assets under management of less than £1 billion.

The business has successfully completed a trial with customers using the UK-specific acquisition software Datum, and will integrate that product within its overall portfolio of solutions.

"We enjoy a number one market position in Australia and New Zealand which has taken decades to build," says Forbury CEO Scott Willson.

"During this time we have learned what it takes to deliver a solution which genuinely deals to common challenges when analysing commercial real estate for transaction purposes. We believe now is the right time to take some of that learning and test markets beyond Australasia to the UK, one of the largest CRE markets in the world.

"Right now, we are focused on accelerating market momentum for Datum in the UK but In the longer term, we are setting our compass on taking Datum to a global audience."

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Stephen Withers is one of Australia¹s most experienced IT journalists, having begun his career in the days of 8-bit 'microcomputers'. He covers the gamut from gadgets to enterprise systems. In previous lives he has been an academic, a systems programmer, an IT support manager, and an online services manager. Stephen holds an honours degree in Management Sciences and a PhD in Industrial and Business Studies.

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