"His unrivalled experience in B2B finance and sales, combined with his dedication and passion, will no doubt help accelerate Efex's already impressive growth trajectory and further expansion into regional Australia.".
Roberts joins Efex from Clearmatch, where he worked as head of originations.
He previously served as managing director of Grow Asset Finance, as managing director of Eclipx Group, and as a general manager at Flexigroup (now Humm).
Earlier in his career, Roberts held sales and sales leadership roles at CIT, GE Commercial Finance, and Rabobank.
"My goal, as well as driving cross-functional growth at Efex, is to ensure that regional Australian businesses have the support and technology services they need to thrive and succeed in a post-pandemic world," said Roberts.
"It's an exciting time to join a company that is so well-positioned for this next phase of growth."