"We're thrilled to have Natira leading the Australian business," said Intuit QuickBooks international senior vice president Dominic Allon.
"Her appointment strengthens our position in the local market and leaves us well placed to achieve our long-term goal – to be the number one financial management solution for Australian small business owners and advisors."
Drayton will join Intuit Australia on 9 September 2019.
Drayton previously worked in program management at energy management and automation vendor Schneider Electric, as client services management at project management service provider Adaptra, and as an account manager at Australian Timewise Systems (which was subsequently acquired by Kronos).
She holds a master's degree in project management from the University of Sydney, and is a member of the Australian Institute of Management and the Project Management Institute.
Allon thanked Intuit Australia's interim country manager John Dunkerley, who will be leaving the company at the end of the year.
"Since taking on the interim leadership role he has guided the business forward, delivering a strong finish in our financial year with a focus on customer-driven decisions. We all wish him well for the future."