Wednesday, 23 June 2021 07:43

digiDirect appoints Coward and Westworth to lead category expansion

By
digiDirect computers and mobile category manager Richard Coward digiDirect computers and mobile category manager Richard Coward

Camera retailer digiDirect is expanding into computers, mobile phones, gaming and streaming products, and has made two appointments to support the move.

"We are very excited to welcome Richard Coward and Joel Westworth into these important roles that will lead digiDirect's growth strategy," said digiDirect general manager Sina Clayton.

"We have worked hard and invested heavily to achieve our position in the consumer photographics industry, and will now look to replicate our learnings in computers, mobile phones, gaming and streaming."

Richard Coward is digiDirect's first computers and mobile category manager.

He joins digiDirect after moving to Australia from South Africa where he was managing director of Getting A Deal and previously electrical buyer for retailer JD Group.

"It's a privilege to be a part of an amazing company with a hungry vision for strategic growth," Coward said. "To have the opportunity to build something from scratch and see it turn into a success will be one of my most self-fulfilling achievements."

Coward holds a bachelor of commerce degree from the University of Johannesburg.

ITWIRE DIGIDIRECT GAMING AND STREAMING CATEGORY MANAGER JOEL WESTWORTH

Joel Westworth has been appointed to the new role of gaming and streaming category manager, which includes computer accessories.

He has worked for digiDirect since 2015, initially in a retail store position but more recently as an assistant buyer.

Westworth previously worked for Ted's Camera Stores, and as a photographic studio manager.

"Our staff know cameras back to front, and it's exciting to be able to move forward and expand on this knowledge to create complete solutions for our customers in an ever growing space," Westworth said.

"There is a demand among gamers, streamers and content creators for higher quality production, and we can fill in the missing links while growing these new categories."


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Stephen Withers

Stephen Withers is one of Australia¹s most experienced IT journalists, having begun his career in the days of 8-bit 'microcomputers'. He covers the gamut from gadgets to enterprise systems. In previous lives he has been an academic, a systems programmer, an IT support manager, and an online services manager. Stephen holds an honours degree in Management Sciences and a PhD in Industrial and Business Studies.

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