Monday, 06 September 2021 15:10

Darren Needham-Walker joins AMAG as CMO Featured

By Staff Writer
Darren Needham-Walker, Chief Marketing Officer,  Advanced Mobility Analytics Group AMAG Darren Needham-Walker, Chief Marketing Officer, Advanced Mobility Analytics Group AMAG

Global technology sector veteran Darren Needham-Walker has been appointed Chief Marketing Officer of Brisbane tech startup Advanced Mobility Analytics Group AMAG.

"As we move into the next stage of our company’s evolution I believe we needed to make a strategic appointment of a Chief Marketing Officer,’ stated Dr Simon Washington, CEO & Founder of AMAG a “world leader” in predictive analytics in the Transport sector, through the innovative application of AI/MI and Vision Analytics at scale.

"And after an extensive search, I can announce that Darren Needham-Walker will join us, effective September 1st, bringing 20+years of global technology sector experience to my executive team,’ Washington added.

"From my first engagement with AMAG, and subsequent discussions with all three founders, I found they were bonded by a common vision, but most appealing to me was how it was based on a clear and unwavering purpose, to do good for humanity through the application of AI/MI to the transportation sector,’ said Darren Needham-Walker.

AMAG says Needham-Walker has a long history in senior leadership roles such as ANZ CMO at HP in Sydney, Global Senior Director – HP based in the USA, also working across Lenovo and IBM, and most recently with TechnologyOne also based Brisbane.

‘I am excited to work with Simon and the AMAG team to deliver the SaaS SMART Platform to the global marketplace, where we will have a substantial impact on communities and society, as we transform the transportation sector, to build smarter and safer cities,” said Needham-Walker.

“The OCED reported that in 2019 alone, $192B was spent globally on road infrastructure projects. And in In June this year, the World Health Organisation estimated that over 1.3 million lives are tragically lost on our global road network annually, and the cost of road incidents impacts most countries GDP by as much as 3%.

“Through the application of AMAG SMART solutions, we can save lives and improve operational infrastructure efficiencies in partnership with engineering partners and transport departments globally. Our road networks are changing in both volume and usage to more than passenger vehicles, such as buses, trucks, vans not to mention pedestrians, bicycles. motorcycles, all of which our platform individually identifies and takes into consideration.’

"Darren’s energy, passion and reputation for excellence makes him a great fit to our company,” said Dr Washington.

“He will have end to end accountability for Marketing and Communications, including Brand, Product Marketing & Partnerships and Demand Generation on a global level.

“He will also support myself and the team on defining strategies that will underpin growth opportunities,’ concluded Dr Washington.


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