"Being responsible for the APAC region [at Acronis and Kaspersky Lab] has given Maxim a comprehensive understanding of the cybersecurity threat landscape in all major APAC markets, including Greater China, Korea, and Japan etc," said Cyble vice president of international market and customer success Mandar Patil.
"Cyble has witnessed record growth in 2020 through engagement with our partners, and we're excited to have Maxim join the team and drive our channel program into the future. Maxim will engage new partners, alliances, and sales channels to help build the momentum for Cyble in a growing market."
Cyble CEO and founder Beenu Arora said "With an impressive track record in sales at previously held positions, Maxim's appointment as the regional sales director at Cyble is an integral part of our overall growth strategy by bolstering our customer engagement. I look forward to working closely with Maxim as he takes our values and services to the next level."
Mitrokhin is a senior executive with over 22 years of experience, 15 of them in cybersecurity and data protection in the Asia Pacific region.
He has previously served as Acronis' general manager for Australia, New Zealand, and Singapore, and spent 13 years at Kaspersky Lab, most recently as vice president of APAC operations.
Mitrokhin holds an MA in Chinese and English philology from Chita State Pedagogical University (Russia).
Cyble "has already proven itself as one of the most innovative and respected threat intelligence companies," said Mitrokhin.
"I look forward to establishing a 'win-win-win' partner ecosystem where Cyble continues to deliver proactive and targeted threat intelligence solutions, partners can increase their profitability as well as differentiation, and customers remain secure."