Thursday, 10 June 2021 12:11

Cook leads Seismic in APAC

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Sales and marketing platform provider Seismic has appointed Heather Cook to the role of APAC vice president.

"Heather has an impressive record of growing markets within a business, nurturing high-performing teams, and championing diversity," said Seismic co-founder and CEO Doug Winter.

"This level of experience, combined with Heather's in-depth understanding of marketing technology buyers and trends will be critical to Seismic's success as we enter the next phase of growth in ANZ and Asia. More importantly, Heather's expertise will immediately add value to our customers transforming their sales and marketing capabilities to thrive in this digital-first world."

Cook joins Seismic from Hootsuite, where she most recently worked as APAC general manager.

She previously held senior positions at Marketo, Oracle and Dell.

Cook holds a bachelor's degree from Texas A&M University.

"Governments across Australia, New Zealand, and Singapore have announced commitments towards building digital economies, helping their workforces acquire digital skills and supporting local businesses in adopting technologies," she said.

"I have always been passionate about helping companies transform their businesses with emerging technologies. It is an exciting time to join the team because Seismic provides the opportunity to play a key role in the digitisation journey and talent upskilling of companies. With its automation, AI and data analytics capabilities, the platform helps sales and marketing teams gain in-depth understanding of customers to inform business strategies."


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Stephen Withers

Stephen Withers is one of Australia¹s most experienced IT journalists, having begun his career in the days of 8-bit 'microcomputers'. He covers the gamut from gadgets to enterprise systems. In previous lives he has been an academic, a systems programmer, an IT support manager, and an online services manager. Stephen holds an honours degree in Management Sciences and a PhD in Industrial and Business Studies.

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