Bayer Rosmarin, who was most recently the group executive of the Institutional Banking and Markets division at Commonwealth Bank, will report directly to Optus chief executive Allen Lew.
She will be responsible for focusing Optus’ consumer business units on delivering continued improvements in customer experience, business and market share growth.
“Customers expect their communications provider to go further in delivering exceptional value and service. We have created this role to accelerate customer experience improvements and ensure Optus stays ahead of the game,” said Lew.
“Kelly is recognised for leveraging technology, data and analytics to develop leading customer services and experiences, and her appointment is a coup for Optus.”
Commenting on her appointment, Bayer Rosmarin said she was thrilled by the opportunities facing the sector.
“I’m very excited to be joining the Optus team. With 5G on the horizon and the rapid digitisation of the Australian economy, Optus is determined to lead the market in harnessing these changes to the benefit of customers. I look forward to working with the team to adopt a customer-centric approach that delivers great customer experience and compelling value-led services," she said.
Optus says Bayer Rosmarin has a unique blend of technology, commercial and management expertise from a career spanning financial services, management consulting and the Silicon Valley technology sector.
She was named in the Top 10 Businesswomen in Australia and the Top 25 Women in Asia Pacific Finance, and holds a variety of board and advisory roles, including the Football Federation of Australia and the New South Wales Government Digital Advisory Panel.
Bayer Rosmarin will commence with Optus on 1 March.