Thursday, 28 February 2019 22:26

Comm Bank’s Bayer Rosmarin joins Optus in consumer business role

Kelly Bayer Rosmarin Optus deputy CEO Consumer Australia Kelly Bayer Rosmarin Optus deputy CEO Consumer Australia

Australia’s second largest telco Optus has appointed former Commonwealth Bank executive Kelly Bayer Rosmarin to the newly created role of deputy chief executive Consumer Australia.

Bayer Rosmarin, who was most recently the group executive of the Institutional Banking and Markets division at Commonwealth Bank, will report directly to Optus chief executive Allen Lew.

She will be responsible for focusing Optus’ consumer business units on delivering continued improvements in customer experience, business and market share growth.

“Customers expect their communications provider to go further in delivering exceptional value and service. We have created this role to accelerate customer experience improvements and ensure Optus stays ahead of the game,” said Lew.

“This role will harness the full power of our marketing, sales, product development and customer care functions to enhance customer experience and drive customer acquisition, retention and ultimately, financial growth.

“Kelly is recognised for leveraging technology, data and analytics to develop leading customer services and experiences, and her appointment is a coup for Optus.”

Commenting on her appointment, Bayer Rosmarin said she was thrilled by the opportunities facing the sector.

“I’m very excited to be joining the Optus team. With 5G on the horizon and the rapid digitisation of the Australian economy, Optus is determined to lead the market in harnessing these changes to the benefit of customers. I look forward to working with the team to adopt a customer-centric approach that delivers great customer experience and compelling value-led services," she said.

Optus says Bayer Rosmarin has a unique blend of technology, commercial and management expertise from a career spanning financial services, management consulting and the Silicon Valley technology sector.

She was named in the Top 10 Businesswomen in Australia and the Top 25 Women in Asia Pacific Finance, and holds a variety of board and advisory roles, including the Football Federation of Australia and the New South Wales Government Digital Advisory Panel.

Bayer Rosmarin will commence with Optus on 1 March.


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Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).



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