Tuesday, 29 July 2014 10:57

Axelrod measures up to Local Measure's COO role

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Location-based social platform Local Measure has appointed Sara Axelrod as its first chief operating officer.

"Local Measure has grown so much over the past couple of years that hiring a COO became vital to maintain and further mature the company's global expansion," said founder and CEO Jonathan Barouch.

"Sara is a stellar hire and we are thrilled to have her on-board. This new hire marks a great milestone for Local Measure."

Ms Axelrod previously spent three years at Twitter as head of technology, telecom and mobile sector.

She also serves as a strategic advisor for various startups including Mdundo in Kenya and Settled in the UK.

"What I find most compelling about Local Measure is its undisputed uniqueness in the way it extracts valuable insights from location-based data in real time, helping businesses delve into any social media interactions relevant to their brand," said Ms Axelrod.

"Working with international brands like Fusion, Singtel and Qantas, and three new offices in Manila, Singapore and Miami, Local Measure is poised for even greater success. I'm looking forward to take the company to the next level in its global dominance."


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Stephen Withers

Stephen Withers is one of Australia¹s most experienced IT journalists, having begun his career in the days of 8-bit 'microcomputers'. He covers the gamut from gadgets to enterprise systems. In previous lives he has been an academic, a systems programmer, an IT support manager, and an online services manager. Stephen holds an honours degree in Management Sciences and a PhD in Industrial and Business Studies.

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