"Local Measure has grown so much over the past couple of years that hiring a COO became vital to maintain and further mature the company's global expansion," said founder and CEO Jonathan Barouch.
"Sara is a stellar hire and we are thrilled to have her on-board. This new hire marks a great milestone for Local Measure."
Ms Axelrod previously spent three years at Twitter as head of technology, telecom and mobile sector.
"What I find most compelling about Local Measure is its undisputed uniqueness in the way it extracts valuable insights from location-based data in real time, helping businesses delve into any social media interactions relevant to their brand," said Ms Axelrod.
"Working with international brands like Fusion, Singtel and Qantas, and three new offices in Manila, Singapore and Miami, Local Measure is poised for even greater success. I'm looking forward to take the company to the next level in its global dominance."