Sunday, 13 September 2020 00:58

Austrade’s Nicole Doukas joins Curiious to take up newly created role of Head of Growth

Nicole Doukas, Curiious Head of Growth Nicole Doukas, Curiious Head of Growth

Sydney-based tech company Curiious has appointed former Australian Trade and Investment Commission (Austrade) marketer Nicole Doukas to the newly-created role of Head of Growth as it continues its diversification from a content agency to a full immersive learning and engagement company.

Doukas joins Curiious from Austrade where, as project manager and senior marketing advisor, she was charged with co-creating and leading the development and implementation of the go-to-market plans with Federal Government agencies, as well as with States and Territories and select industries - among other "significant brand adoption" responsibilities.

Dukas' appointment comes as Michelle Schuberg has been promoted from Curiious general manager to managing director to oversee the new direction for the organisation.

Prior to her role at Austrade, Doukas worked with Telstra Enterprise for more than six years in a number of roles including as Head of Demand Generation, Telstra Vantage Program and Marketing Lead and General Manager of Alliances and Partnerships Marketing.

“We are incredibly excited to bring someone of Nicole’s calibre and expertise to Curiious as we look towards exponential growth in the coming months and years,” said Schuberg.

“The pandemic has been tough on every organisation in Australia in some way and we are no exception, but it’s offered us the opportunity to develop new revenue streams and continue to develop our incredible immersive tech-led offering.

“Nicole’s appointment validates everything we are doing, and we can’t wait for Nicole to get started on helping us grow further.”

Doukas said the company’s “unique and compelling world-leading offerings in immersive communication and learning” - as well as its recent successes in implementing its solutions in schools and enterprises across the globe, were what attracted her to the role.

“I’ve watched many technology companies emerge in Australia and Internationally and not many can lay claim to having a portfolio of world-first technology solutions the way Curiious has with its Curiious Pro platforms,” said Doukas.

“There are significant opportunities emerging in the education, supply chain, technology and healthcare sectors. I’m excited to be joining Michelle and the Curiious team at a time when we’ve all had to redefine the new norm and find new ways of doing business, delivering training or keeping our customers and people engaged.

“Immersive learning and engagement solutions developed by Curiious will set the standard for new benchmarks in learning and I’m excited to be part of the team who can make that possible on home turf and internationally.”

Curiious has recently undertaken a trial of its VR platform, Curiious IQ, and the “world-leading” Social and Emotional Learning (SEL) course, WISE, at Maitland Grossmann High School. The company is also trailing Curiious Pro, its immersive learning platform, with schools in New York, LA and San Diego.

“We’re beginning to see both SEL and VR being considered not as a novelty but as a legitimate, immersive learning tool, and what we’ve seen in Maitland and overseas is just the tip of the iceberg” said Schuberg. “We’re at the cutting edge of that technology and where we differ is that we keep the educator engaged throughout the lessons. With our IQ platform teachers can annotate and educate live within the virtual space, for an entire classroom at a time, a capability unique to Curiious IQ.”

Curiious says it continues to work with enterprises across the globe to innovate their content delivery. In the past six months it has been onboarded as a Telstra Partner, while recently it has begun working with industrial customers to deliver innovations in training.

“We continue to engage with our network as the need for the type of communication we deliver increases and companies begin to emerge from the economic crisis,” said Schuberg.

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Peter Dinham

Peter Dinham - retired and is a "volunteer" writer for iTWire. He is a veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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