Tuesday, 21 September 2021 18:19

Adelaide fintech Tic-Toc appoints CTO Shantell Williams for next growth phase


Adelaide-based fintech and digital lender Tic:Toc today announced the appointment of Shantell Williams as chief technology officer to supercharge the company’s next growth phase.

Tic:Toc launched Australia's first, and only, digital fulfilment platform in 2017, changing the way Australians select their home loan. The company has since leveraged its home loans business as a proving ground to validate technology-led financial services solutions.

Shantell Williams was previously vice president of software development at Purple Group Limited, a financial services and technology group of companies incorporated in South Africa. She oversaw software development and implementation across the EasyEquities subsidiary, expanding the software engineering team, and seeing the Group’s share price rise 220% in one year. Earlier, she held technology leadership roles across the financial services sector including Lombard Insurance Company and Standard Bank.

In her new role at Tic:Toc Williams will lead the company's engineers and developers, and build on Tic:Toc’s technical vision and its proprietary AI-based lending platform.

Anthony Baum, CEO and founder of Tic:Toc said, "I’m thrilled to welcome Shantell to Tic:Toc. Shantell joins us at a pivotal time as we accelerate our capacity to respond to the surge in demand for digital lending and our technologies. Our model of running a direct to consumer digital home loan as well as offering our technology to the industry puts Tic:Toc’s platform at the core of our business, and Shantell’s strong technology and innovation background will be invaluable to us. I look forward to having her lead our cross-functional technology team as we scale and strengthen our customer platform experience and enterprise offerings."

Shantell Williams said, “I am thoroughly impressed by the sophistication and level of automation in Tic:Toc’s purpose-built platform, which drives better, faster and more affordable customer experiences. I was drawn to this role as I couldn’t pass up the opportunity to be a part of this ambitious, fast-growing company, disrupting a traditionally slow-moving industry. Equally as impressive is the close-knit, diverse and supportive team Tic:Toc has cultivated. The team is so passionate about what they do, and it’s amazing to be in the midst of it all. I look forward to shaping this next phase of growth with Anthony and the team.”

Williams joins Tic:Toc after notable growth at Tic:Toc. In recent months the company struck a $25 billion funding partnership deal with Bendigo and Adelaide Bank, announced a partnership with Aussie Home Loans, and expanded its Adelaide CBD office space to accommodate the growing team.

Tic:Toc is committed to diversity and inclusion, with females representing 44% of the entire workforce and 62% of the leadership team.

Tic:Toc Home Loans recently reduced its fixed and variable home loan rates to a record low of below 1.89% (1.9% comparison rate) making them among the most competitive in the market.


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David M Williams

David has been computing since 1984 where he instantly gravitated to the family Commodore 64. He completed a Bachelor of Computer Science degree from 1990 to 1992, commencing full-time employment as a systems analyst at the end of that year. David subsequently worked as a UNIX Systems Manager, Asia-Pacific technical specialist for an international software company, Business Analyst, IT Manager, and other roles. David has been the Chief Information Officer for national public companies since 2007, delivering IT knowledge and business acumen, seeking to transform the industries within which he works. David is also involved in the user group community, the Australian Computer Society technical advisory boards, and education.

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