Home People Moves Bueno elevated to SAP chief Australia, NZ
Damien Bueno, SAP Damien Bueno, SAP

Global software giant SAP has appointed Damien Bueno as president and managing director for Australia and New Zealand to replace Colin Brookes who has stepped down to take up a new role with SAP globally.

Bueno joined SAP in 2007 and has worked with some of Australia and New Zealand’s largest organisations, across multiple industries, most recently as vice-president for Strategic Industries and Markets SAP ANZ.

Scott Russell, president, SAP Asia Pacific Japan, said, “Australia and New Zealand is a key market unit for the APJ region, having become a $1 billion business and delivering 22% year-over-year cloud business growth.

“As an experienced member of the ANZ senior executive team, Damien Bueno is a proven leader who embodies what it means to be customer-centric and employee-focused. I look forward to Damien supporting our customers’ future successes, as our ANZ business enters its next phase of growth.

“Under Colin Brooke’s leadership, first as chief operating officer and then as president and managing director, SAP ANZ delivered a relentless industry focus across its entire business with a shift to an industry-led Go To Market strategy. We thank Colin for his contributions to the ANZ business.”

“Our customers are asking more and more of us each day, as they deal with the opportunities and disruptions that their respective industries throw at them. As a valued partner to help our customers succeed in today’s digital economy, it has never been a better time to be at SAP,” Bueno said.

With his appointment Bueno joins SAP’s Asia Pacific Japan senior executive team, reporting directly to Russell.

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Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

 

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