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Marketo engages Rowley as chief growth adviser

Engagement marketing software and solutions provider Marketo has appointed Jill Rowley as chief growth adviser.

Rowley, who previously worked with Oracle when it acquired Eloqua, also worked for Salesforce.com as and held advisory positions at TrackMaven, HubSpot, and Affinio.

Rowley, a “social selling evangelist” and strategic business adviser, will report to Marketo chief executive Steve Lucas.

“Marketo is rapidly accelerating upmarket to serve the needs of global enterprises, and this requires a fresh approach to how we connect with our prospects, customers, partners, and even our employees,” said Lucas.

“Jill will be an invaluable partner to our whole team in this endeavour, and I am thrilled to welcome her to the Marketing Nation.”

Rowley will concurrently serve as chief growth officer at social selling and digital sales training organisation Sales for Life.

“In the engagement economy, it’s not about selling a product. It’s about earning trust and delivering value by truly understanding the needs of your buyer. This leads to more revenue, greater market share, and personal growth for each individual who is part of the customer journey,” said Rowley.

“I predict that by 2020 we’ll see a wave of chief marketing officers who lap sales in the revenue journey, and I am excited to be part of Marketo’s role in accelerating this shift.”

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Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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