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Pintado joins IDC as Australia, NZ chief

Iggy Pintado, IDC Australia, NZ Iggy Pintado, IDC Australia, NZ

Global analyst firm IDC has appointed former SAS head of marketing Iggy Pintado as its managing director for Australia and New Zealand.

Pintado, who joins IDC from SAS, is an experienced marketing and sales and business operations executive, having worked at IBM, Telstra, UXC Connect and the Australian Institute of Company Directors.

He is the author of Connected Generation, and IDC says he is one of the region’s most digitally connected business strategists and a recognised thought leader in digital and innovation business initiatives.

Pintado replaces Ullrich Loeffler, who is pursuing other interests, and will report directly to IDC Asia Pacific’s Managing Director, Eva Au.

“Organisations are increasingly searching for insights from the wealth of data available to them. Iggy will lead IDC’s unrivalled global coverage with regional and local presence, knowledge, expertise and support in Australia and New Zealand to deliver insightful analysis and credible forecasts to help customers deliver sound business strategies,” Au said.

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Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

 

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