Home People Moves Brenton Smith takes up top ANZ role at Software AG

Brenton Smith takes up top ANZ role at Software AG

Global digital business platform provider Software AG has appointed 20-year ICT industry veteran Brenton Smith as vice-president in Australia and New Zealand to further bolster the company’s business in the region.

The Germany-headquartered company says Smith will oversee the company’s operations in Australia and New Zealand with a focus on expanding Software AG’s customers’ success and generating new business for its Digital business platform portfolio of solutions.

The appointment comes at a time when digital transformation is top of mind for many Australian and New Zealand enterprises.

Smith has previously has held senior executive positions in Quest Software, Symantec, CA Technologies, Business Objects, Siebel Systems and Brightstar Information Technology Group.

His most recent roles included vice-president and general manager, Quest Software, Asia Pacific Japan, and managing director and vice president, Symantec Australia and New Zealand.

Mike Saxton, senior vice-president, Software AG Asia Pacific and Japan, said the breadth and depth of Smith’s 20-year experience in enterprise software and the Communications Technology industry, coupled with his “customer centric mindset” will be instrumental in accelerating the adoption of the company’s digital business platform.

“His skills in building and leading world-class sales teams will be invaluable as we grow our market share in Australia and New Zealand.”


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Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).