Home People Moves RANGEme takes on Friedlander as CTO
Ricky Friedlander Ricky Friedlander

Online platform for the FMCG products market, RANGEme has appointed a new Chief Technology Officer.

Ricky Friedlander has joined RANGEme to take up the CTO role. Friedlander has played an integral part in the growth of several start-ups, most notably MacromatiX, a SaaS provider which built operations software for brands including McDonalds, KFC, Burger King and Starbucks.

The RANGEme platform facilitates the ranging process for FMCG products.

Friedlander’s mobile product development was seen as a major innovation for the company (MacromatiX) and industry and was a key factor in the acquisition of MacromatiX (now Red Book Connect) by private equity firm TPG Growth in 2012.

“We are delighted that Ricky has joined RANGEme. He comes to us with 13 years of tech industry experience which will be instrumental in growing our local development team to deliver an outstanding customer experience,” RANGEme CEO and Founder Nicky Jackson said.

Jackson said RANGEme had achieved significant momentum since its launch in March 2014, recently winning Smart Company’s web awards for Best Small Company Website, and the platform is used by hundreds of buyers from the grocery, pharmacy, convenience and health food channels to source new products for their stores.

“RANGEme is a revolutionary concept that is transforming an outdated, time consuming process between buyers and suppliers. I’m thrilled to be leading the technology development of this disruptive business,” Friedlander said.


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Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).


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