Home People Moves LinkedIn 50 million-plus members and growing in Asia Pacific

The rapidly expanding global online professional network LinkedIn has passed the 50-million member mark in the Asia Pacific region, including Australia where it is claiming a membership of over five million, and one million members in New Zealand.

LinkedIn says two million members joined the network in Australia and New Zealand last year alone.

Top industries represented in the LinkedIn Asia Pacific network include IT & services, banking and financial services and telecommunications.

Worldwide, LinkedIn says it now has 277 members, while in the Asia Pacific region of the nine countries in the LinkedIn network, India has the largest membership with 24-plus million, followed by Australia with five million, China more than four million and Indonesia and the Philippines (2+ million each), Japan, Singapore, Malaysia.

LinkedIn Asia Pacific and Japan Managing Director Hari Krishnan said the 50-million member milestone represented nearly a tripling of LinkedIn’s member base in the APAC region from May 2011, when it opened its regional centre in Singapore. In 2013, LinkedIn welcomed more than 7 million new members in India, while 2 million joined the network in Australia and New Zealand. In Southeast Asia, the number of members jumped more than 50 percent to exceed 9 million.”

“The strong growth we are seeing in our member base is a great encouragement for us.  We still have much to do in terms of connecting all professionals around the world. Accordingly, we are looking to introduce more features to deliver even more value to our members and customers.”

Krishnan said that since 2011, LinkedIn has also added six Asian languages to its offerings to offer a more localised experience for members in these markets, as well as introducing several Asia Pacific based influencers to enrich the professional knowledge on its platform, including top executives such as Tony Fernandes  (Group CEO, AirAsia), David Thodey (CEO & Executive Director, Telstra), Kiran Mazumdar-Shaw (Chairman &  Managing Director, Biocon) and Nobuyuki Idei (Founder & CEO, Quantum Leaps, and Former Chairman & CEO, Sony).

According to Ktrishnan, as its member base continues to grow, LinkedIn was also able to help clients across the region reach out and engage with a broader audience, including Standard Chartered Bank, AirAsia, SingPost, Lenovo, University of Queensland and Van Heusen.

“Asia is a growth story. As the region increasingly consolidates its position as a key driver of the global economy, our aim is to help professionals and businesses in Asia become even more successful at what they do. Whether it’s expanding professional connections, tapping critical talent or marketing and selling to this influential audience, we’re excited to be able to help connect the dots and create economic opportunities for everyone,” Krishnan concluded.

Here are some facts about LinkedIn’s 50 million members in Asia Pacific:

Some facts about LinkedIn’s 50 million members in Asia Pacific:

Top five companies followed

 

IBM

Hewlett-Packard

Accenture

Google

Tata Consultancy Services

 

In Singapore

Google

Standard Chartered Bank

Hewlett-Packard

Apple

Shell

 

In Malaysia

Shell

Petronas

AirAsia

Schlumberger

ExxonMobil

 

In Australia

Google

Rio Tinto

Telstra

Commonwealth Bank

National Australia Bank

 

In New Zealand

Air New Zealand

Fonterra

The University of Auckland

Telecom New Zealand

ANZ

 

In India

Tata Consultancy Services

IBM

Accenture

Hewlett-Packard

Infosys

 

In Indonesia

Chevron

Unilever

BP

TOTAL

Shell

 

In Hong Kong

HSBC

Google

Cathay Pacific Airways

Standard Chartered Bank

Apple

 

In Japan

Google

IBM

DeNA

Apple

Microsoft

 

Top five industries represented

 

IT & Services

Telecommunications

Oil & Energy

Financial Services

Hospitality

 

In Singapore

IT & Services

Financial Services

Oil & Energy

Telecommunications

Semiconductors

 

In Malaysia

IT & Services

Oil & Energy

Financial Services

Education Management

Telecommunications

 

In Australia

Financial Services

IT & Services

Government Administration

Mining & Metals

Hospital & Health Care

 

In New Zealand

IT & Services

Government Administration

Telecommunications

Hospital & Health Care

Financial services

 

In India

IT & Services

Financial Services

Telecommunications

Computer Software

Pharmaceuticals

 

In Indonesia

Financial Services

Oil & Energy

IT & Services

Telecommunications

Mining & Metals

 

In Hong Kong

Financial Services

IT & Services

Higher Education

Telecommunications

Marketing & Advertising

 

In Japan

IT & Services

Computer Software

Research

Internet

Financial Services

 

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Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

 

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