Thursday, 20 June 2019 12:21

HCL to replace Accenture as Cricket Australia's digital technology partner

By
Sachin Bajaj, HCL Technologies senior vice-president and head of Digital and Analytics, Arthur Filip, HCL Technologies executive vice-president, Sales Transformation & Marketing, and Cricket Australia chief executive Kevin Roberts at Wednesday's announcement.. Sachin Bajaj, HCL Technologies senior vice-president and head of Digital and Analytics, Arthur Filip, HCL Technologies executive vice-president, Sales Transformation & Marketing, and Cricket Australia chief executive Kevin Roberts at Wednesday's announcement.. Supplied


Cricket Australia has announced a new four-year deal with HCL Technology to provide an integrated technology solution for the benefit of fans around the world, replacing global services company Accenture in the role.

Asked what fans might see in the "now", "soon" and "future" timeframes as a result of the change, both Mike Osborne, CA's general manager of Technology, and Michael Horton, HCL's country manager for Australia and New Zealand, indicated the first task to be achieved (and one that was already underway) was to move all existing operations to the HCL platforms.

Horton also noted that, "The aim is that the experience for individuals, whether a fan or a player or whatever is personalised. The players, the coaches will have their personal details [so they can] build up their own analytics. At the moment it is more like a web site, and it's going to go from a website, which is not personal, to a personalised experience.”

When iTWire queried whether this would be something like a LinkedIn for cricket, Horton responded: "True, although in my own mind I've been thinking of it as very similar to online banking applications where you have access to all the collateral that the bank wants you to have, but it's also personalised to your account.”

Osborne added, "In the medium and longer term, Cricket Australia has done a really good job of building assets or capabilities one-by-one. A live app, cricket.com.au, various different properties for participation and teaching coaches and umpires. But they're all separate. Our ambition is to end that, pull them all together so that the fan or the participant [benefits] – they're at the centre of this and we orchestrate around them with the digital capabilities they need to engage with cricket, however they choose to.”

He added: "Fast forward a while, to use my own example, I'm a dad of two girls who play entry-level cricket, [and] are members of the Stars, I personally use the sites. The future experience we'd like to deliver to that fan — we know you're coming to the T20 International at the MCG, we know you're a Stars fan, we know a Stars player is playing — we can deliver that information to you and help connect you to the stuff you care about. Without putting the right infrastructure and platforms together, we just can't do that right now.”

Asked about the duration of the contract, Osborne immediately said it was for four years, with every expectation of continuing after that. Horton was less forthcoming, noting that he believed that information had not been made public, but, like Osborne, believed that the partnership would be expected to run for a significant period of time.

Regarding the number of staff who would work on this project, Horton suggested that CA would be treated in the same manner as any mid-sized account, with a mix of people in Australia, along with a team in India and digital and analytics people in the US, looking after the project. Osborne said he was expecting about 100 people to be involved.

When pressed as to the "political structure", both were very keen to describe the project as a partnership, not as any kind of hand-off to HCL.

Asked what the "big, hairy, audacious goal” was, Horton said he he had that between 1.75 billion and 2.5  billion people globally had an interest in cricket. "How many of those can we reach through Cricket Australia?” he queried.

"Many, say, Indian culture people who have migrated here to Australia, even over recent years, and their children are now playing cricket here. And if they start putting their personalised achievements into the website, the grandparents and extended family back in India are all going to [see this information]. So the potential flow through Cricket Australia is massive.”

Osborne took a similar view, focusing on participation. "The more boys and girls we can get playing the game, [that] is what inspires me the most."


Please join our community here and become a VIP.

Subscribe to ITWIRE UPDATE Newsletter here
JOIN our iTWireTV our YouTube Community here
BACK TO LATEST NEWS here

PROMOTE YOUR WEBINAR ON ITWIRE

It's all about Webinars.

Marketing budgets are now focused on Webinars combined with Lead Generation.

If you wish to promote a Webinar we recommend at least a 3 to 4 week campaign prior to your event.

The iTWire campaign will include extensive adverts on our News Site itwire.com and prominent Newsletter promotion https://itwire.com/itwire-update.html and Promotional News & Editorial. Plus a video interview of the key speaker on iTWire TV https://www.youtube.com/c/iTWireTV/videos which will be used in Promotional Posts on the iTWire Home Page.

Now we are coming out of Lockdown iTWire will be focussed to assisting with your webinatrs and campaigns and assassistance via part payments and extended terms, a Webinar Business Booster Pack and other supportive programs. We can also create your adverts and written content plus coordinate your video interview.

We look forward to discussing your campaign goals with you. Please click the button below.

MORE INFO HERE!

INTRODUCING ITWIRE TV

iTWire TV offers a unique value to the Tech Sector by providing a range of video interviews, news, views and reviews, and also provides the opportunity for vendors to promote your company and your marketing messages.

We work with you to develop the message and conduct the interview or product review in a safe and collaborative way. Unlike other Tech YouTube channels, we create a story around your message and post that on the homepage of ITWire, linking to your message.

In addition, your interview post message can be displayed in up to 7 different post displays on our the iTWire.com site to drive traffic and readers to your video content and downloads. This can be a significant Lead Generation opportunity for your business.

We also provide 3 videos in one recording/sitting if you require so that you have a series of videos to promote to your customers. Your sales team can add your emails to sales collateral and to the footer of their sales and marketing emails.

See the latest in Tech News, Views, Interviews, Reviews, Product Promos and Events. Plus funny videos from our readers and customers.

SEE WHAT'S ON ITWIRE TV NOW!

BACK TO HOME PAGE
David Heath

David Heath has had a long and varied career in the IT industry having worked as a Pre-sales Network Engineer (remember Novell NetWare?), General Manager of IT&T for the TV Shopping Network, as a Technical manager in the Biometrics industry, and as a Technical Trainer and Instructional Designer in the industrial control sector. In all aspects, security has been a driving focus. Throughout his career, David has sought to inform and educate people and has done that through his writings and in more formal educational environments.

Share News tips for the iTWire Journalists? Your tip will be anonymous

VENDOR NEWS