Lead Machine Pink 160x1200

Lead Machine Pink 160x1200

iTWire TV 705x108notfunny

Author's Opinion

The views in this column are those of the author and do not necessarily reflect the views of iTWire.

Have your say and comment below.

Monday, 14 September 2020 07:48

Google's Silva rehashes tired arguments in bid to avoid mandatory media code

Google's Silva rehashes tired arguments in bid to avoid mandatory media code Image by Clker-Free-Vector-Images from Pixabay

Google has come out of the blocks firing early in the week, with the company's Australia and New Zealand managing director Melanie Silva penning another op-ed for that friend of commercial entities, the Australian Financial Review, trying to again argue the case for the company not to be tied down by a mandatory code that governs payments to news publishers in this country.

But Silva only rehashes the well-worn arguments that she has used in what has sometimes been an exercise in misinformation and alarmism.

For one, she claims that the fact that full articles are not listed in Google searches means that it does not use news content. But the fact is that Google does use news snippets — which is a perfectly kosher practice under Australian copyright law — as a vehicle to display its ads.

All that the Australian Competition and Consumer Commission is asking is that Google pay a small fee for that. In a shared ecosystem, everyone can survive only if there is symbiosis; parasitic practices will result in only the host surviving, but not for long.

Silva also makes it plain that Google would like to operate in a web of mystery, with no information about its data practices being made known to news publishers. But then this is a shared ecosystem and one partner needs to know details about the other to get the maximum benefit from the system. Is that too much to ask?

There is also a bid to show sympathy for smaller news sites in Australia that would allegedly lose because of any agreement that the ACCC puts in place. This kind of faux sympathy is a waste of time as everyone knows Google is only interested in itself.

The most laughable line in this op-ed is this: "Google believes in sensible regulation, but everyone should distrust rules that give special treatment to some over others." Really? The search behemoth is putting this argument forward? Get real.

Silva's renewed bid to put these arguments out could be tied to the rumours that the US is planning to hit the company with an anti-trust suit before the end of this month. If that happens, then Google would be under great pressure to manage assaults on two fronts – and the Australian fight has morphed into something more serious than was first thought.

A company that makes billions should not baulk at forking out a very small percentage to keep the ecosystem healthy for all. That Google continues to do this is quite shameful.

Read 2341 times

Please join our community here and become a VIP.

Subscribe to ITWIRE UPDATE Newsletter here
JOIN our iTWireTV our YouTube Community here


The past year has seen a meteoric rise in ransomware incidents worldwide.

Over the past 12 months, SonicWall Capture Labs threat researchers have diligently tracked the meteoric rise in cyberattacks, as well as trends and activity across all threat vectors, including:

Encrypted threats
IoT malware
Zero-day attacks and more

These exclusive findings are now available via the 2022 SonicWall Cyber Threat Report, which ensures SMBs, government agencies, enterprises and other organizations have the actionable threat intelligence needed to combat the rising tide of cybercrime.

Click the button below to get the report.



It's all about Webinars.

Marketing budgets are now focused on Webinars combined with Lead Generation.

If you wish to promote a Webinar we recommend at least a 3 to 4 week campaign prior to your event.

The iTWire campaign will include extensive adverts on our News Site itwire.com and prominent Newsletter promotion https://itwire.com/itwire-update.html and Promotional News & Editorial. Plus a video interview of the key speaker on iTWire TV https://www.youtube.com/c/iTWireTV/videos which will be used in Promotional Posts on the iTWire Home Page.

Now we are coming out of Lockdown iTWire will be focussed to assisting with your webinars and campaigns and assistance via part payments and extended terms, a Webinar Business Booster Pack and other supportive programs. We can also create your adverts and written content plus coordinate your video interview.

We look forward to discussing your campaign goals with you. Please click the button below.


Sam Varghese

Sam Varghese has been writing for iTWire since 2006, a year after the site came into existence. For nearly a decade thereafter, he wrote mostly about free and open source software, based on his own use of this genre of software. Since May 2016, he has been writing across many areas of technology. He has been a journalist for nearly 40 years in India (Indian Express and Deccan Herald), the UAE (Khaleej Times) and Australia (Daily Commercial News (now defunct) and The Age). His personal blog is titled Irregular Expression.

Share News tips for the iTWire Journalists? Your tip will be anonymous




Guest Opinion

Guest Interviews

Guest Reviews

Guest Research

Guest Research & Case Studies

Channel News