Author's Opinion

The views in this column are those of the author and do not necessarily reflect the views of iTWire.

Have your say and comment below.

Monday, 22 June 2020 10:27

With money in sight, ABC changes stance towards Google and Facebook

By
With money in sight, ABC changes stance towards Google and Facebook Image by 3D Animation Production Company from Pixabay

The ABC has markedly changed its stance towards Google and Facebook, now that the ACCC is pushing for the digital platforms to pay news organisations for using their content.

As iTWire reported, back in May 2018, when submissions were being made to the Australian Competition and Consumer Commission's inquiry into digital platforms, the ABC projected itself as an organisation that could continue to function as it has in the past despite the level of digital disruption.

This was in sharp contrast to the submission made by News Corporation which did not mince its words in blaming Google, Facebook and Apple, for the difficulties faced by media organisations.

Now the ABC appears to have changed its tune. In a submission to the ACCC's discussion paper on a mandatory code for the way digital platforms pay news organisations for content — leaked to friendly media outlets which give it unquestioning coverage free of context — the taxpayer-funded broadcaster has said it wants direct payments from both Google and Facebook for using its content.

This comes at a time when the ABC is about to announce staff sackings due to cuts in its government funding. That money from Google and Facebook would come in handy now, it appears.

The other public broadcaster, SBS., also wants payments from the digital giants, but at least SBS was not trying to mollify either Google or Facebook in its May 2018 submission.

At that time, it mentioned Google just once, but made one criticism of Facebook, namely that The Feed, a current affairs program targeting youth, had experienced a 50% fall in traffic in its reach on Facebook after Facebook made changes to its algorithm in January.

Back in May 2018, the ABC said it had partnerships with these digital platforms and also Apple that were helpful.

It outlined these partnerships as below:

  • "Google/YouTube: The ABC is working with Google and YouTube across a range of areas. The most important is content distribution and discoverability.
  • "Facebook: The ABC works with Facebook to distribute our content, increase engagement and improve discoverability.
  • "Apple: The ABC is working with Apple to distribute content (Apple News), help develop and promote our apps (ABC, iview, listen, kids etc), podcasts and music."

It is unlikely that either News Corporation or Nine Entertainment — which now owns former Fairfax Media publications The Age, The Sydney Morning Herald and the Australian Financial Review — would agree that the ABC or SBS should receive a single dollar from either Google or Facebook.

There is some logic to this: neither News nor Nine receives any taxpayer money to run their publications (or TV channels in the case of Nine). The ABC and SBS will have to take their begging bowls elsewhere.


BACK TO HOME PAGE

NEW OFFER - ITWIRE LAUNCHES PROMOTIONAL NEWS & CONTENT

Recently iTWire remodelled and relaunched how we approach "Sponsored Content" and this is now referred to as "Promotional News and Content”.

This repositioning of our promotional stories has come about due to customer focus groups and their feedback from PR firms, bloggers and advertising firms.

Your Promotional story will be prominently displayed on the Home Page.

We will also provide you with a second post that will be displayed on every page on the right hand side for at least 6 weeks and also it will appear for 4 weeks in the newsletter every day that goes to 75,000 readers twice daily.

POST YOUR NEWS ON ITWIRE NOW!

INVITE DENODO EXECUTIVE VIRTUAL ROUNDTABLE 9/7/20 1:30 PM AEST

CLOUD ADOPTION AND CHALLENGES

Denodo, the leader in data virtualisation, has announced a debate-style three-part Experts Roundtable Series, with the first event to be hosted in the APAC region.

The round table will feature high-level executives and thought leaders from some of the region’s most influential organisations.

They will debate the latest trends in cloud adoption and technologies altering the data management industry.

The debate will centre on the recently-published Denodo 2020 Global Cloud Survey.

To discover more and register for the event, please click the button below.

REGISTER HERE!

BACK TO HOME PAGE
Sam Varghese

website statistics

Sam Varghese has been writing for iTWire since 2006, a year after the site came into existence. For nearly a decade thereafter, he wrote mostly about free and open source software, based on his own use of this genre of software. Since May 2016, he has been writing across many areas of technology. He has been a journalist for nearly 40 years in India (Indian Express and Deccan Herald), the UAE (Khaleej Times) and Australia (Daily Commercial News (now defunct) and The Age). His personal blog is titled Irregular Expression.

BACK TO HOME PAGE

Webinars & Events

VENDOR NEWS

REVIEWS

Comments