But on occasion, the company is also the source of some ridiculous material that can only be described as high-grade bullshit.
One bit that surfaced on Wednesday is this ludicrous illustration which Gartner calls the Cyberthreat Cube.
On one hand, it is difficult to blame Gartner alone for silliness of this kind because the entire cyber security industry does likewise, generating more hype than Australians consume booze.
In an era where one of the ABC's brightest stars, Sarah Ferguson, presented a report that ran for nearly three hours on alleged Russian interference in the US elections of 2016 — all of which had already been done to death by the American media — which was ptomoted as "the story of the century", and where there are hourly claims of this, that and the other being the best and the brightest, what Gartner has done is certainly not unusual.
However, it does raise doubts about the logic that the firm employs when it is thinking of hawking its wares. At moments like that, there are always two thoughts in one's mind: do we follow the masses in their silly ways or do we do the logical thing?
In this case, it is very much the case that foolishness ruled the day. As that old Australian curmudgeon Gerard Henderson would say, "Gartner, schlockmeister of the day."