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Thursday, 23 July 2020 08:20

When it comes to schlock, Gartner shows it is a leader

When it comes to schlock, Gartner shows it is a leader Image by LukasBasel from Pixabay

Technology analyst firm Gartner is undoubtedly the source of a great deal of well-documented research and relevant statistics about the industry it covers.

But on occasion, the company is also the source of some ridiculous material that can only be described as high-grade bullshit.

One bit that surfaced on Wednesday is this ludicrous illustration which Gartner calls the Cyberthreat Cube.

On one hand, it is difficult to blame Gartner alone for silliness of this kind because the entire cyber security industry does likewise, generating more hype than Australians consume booze.

But then everyone is responsible for the material they publish and Gartner must take responsibility for trivialising something that should be taken seriously.

cyber security cube

In an era where one of the ABC's brightest stars, Sarah Ferguson, presented a report that ran for nearly three hours on alleged Russian interference in the US elections of 2016 — all of which had already been done to death by the American media — which was ptomoted as "the story of the century", and where there are hourly claims of this, that and the other being the best and the brightest, what Gartner has done is certainly not unusual.

However, it does raise doubts about the logic that the firm employs when it is thinking of hawking its wares. At moments like that, there are always two thoughts in one's mind: do we follow the masses in their silly ways or do we do the logical thing?

In this case, it is very much the case that foolishness ruled the day. As that old Australian curmudgeon Gerard Henderson would say, "Gartner, schlockmeister of the day."

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Sam Varghese

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Sam Varghese has been writing for iTWire since 2006, a year after the site came into existence. For nearly a decade thereafter, he wrote mostly about free and open source software, based on his own use of this genre of software. Since May 2016, he has been writing across many areas of technology. He has been a journalist for nearly 40 years in India (Indian Express and Deccan Herald), the UAE (Khaleej Times) and Australia (Daily Commercial News (now defunct) and The Age). His personal blog is titled Irregular Expression.

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