Exactly why the company is obsessed with being called the fastest is beyond my comprehension. If it provides an acceptable 5G service, and looks after its users well, then word of mouth will ensure that the take-up grows.
That latter condition is key. It is not something for which Telstra is known.
On Tuesday, Telstra provided data for five suburbs in NSW, along with a short, jerky video. Why these five suburbs and not others? That is the first question that springs to mind. Was it because the data in other cases did not back up the "we are the fastest" mantra?
I tested Optus 5G home Internet plan some time back and found it more than acceptable, compared to the NBN offerings (I have been on HFC for the last three years).
I asked Telstra for any 5G device they had for a test — this was before the recent announcement of their 5G plans — but never heard back. Of course, I would never have agreed to selective testing.
Any time you do a test using the Ookla app, you also get upload speeds. But Telstra has not included this data in the material it sent out. Why?
What about the ping and jitter timings? Those would be of interest to gamers and those who have VoIP in their setups respectively.
If Telstra thinks circulating this kind of information — which I can only liken to that which is dribbled out to journalists living under a dictator — is going to give it a good name, well, its media flacks need to have their heads examined.
Given the fact that 5G rollout costs have risen due to the ban on Huawei, providers are very careful about the suburbs they choose. Even within a suburb, only the areas deemed to yield good returns in the shape of subscribers are chosen.
The world+dog is aware that Telstra is somewhat handicapped in competing against the NBN Co due to the fact that there is an agreement between the two companies.
Thus, one is not expecting miracles in Australia. Telstra should probably get used to the fact that it cannot control the narrative any longer.