Author's Opinion

The views in this column are those of the author and do not necessarily reflect the views of iTWire.

Have your say and comment below.

Friday, 07 August 2020 11:39

Qualcomm's latest innovation just happens to be its best

By
Qualcomm's latest innovation just happens to be its best Image by Free-Photos from Pixabay

Global semiconductor, services and software firm Qualcomm Technologies has been an innovator for a long time and nobody would deny that the company has done its bit to push technology along.

But the company's latest innovation is probably the one that will be most welcomed – at least among the journalist class.

Companies have been prevented from pressing the flesh and indulging in small talk with the journos who cover the tech beat for almost five months now.

Given that, anything a company can come up with to break the sterile contact that is provided by Zoom and its ilk, would be welcomed with open arms.

And so Qualcomm has come up with the idea of providing beverages of the alcoholic kind to journalists. But in a virtual environment?

Very simple. The company has its own way of getting round this and is providing a choice of cocktails to those who have opted to join its 35th birthday celebrations.

The invite said, in part: "To celebrate this milestone, we would like to invite you to attend a virtual birthday celebration and share a cocktail with Qualcomm."

I must admit I scratched my head and, in the end, thought that there would be something on the lines of e-cards used.

But I was pleasantly surprised. After I sent in a response indicating that I would take part in the festivities on 20 August — wondering all the time how one could make a Zoom meeting room into anything even vaguely resembling a party — I promptly got a reply from Qualcomm representative Lauren McMillan offering me a choice of cocktails — manhattan, martini, negroni, old fashioned or coffee house — with the advice that the real thing would be delivered to me well in advance of the talk-fest so that I could savour it as I listened to the Qualcomm folk extol the virtues of their company.

Journalists and booze go together like strawberries and cream — or, better, like Microsoft and ransomware — and any idea that breaks the aura of boredom in this gloomy period is to be heartily welcomed.

Qualcomm's innovations over the years have, no doubt, earned their rightful share of praise. But this idea really glows in the dark!


Subscribe to ITWIRE UPDATE Newsletter here

Active Vs. Passive DWDM Solutions

An active approach to your growing optical transport network & connectivity needs.

Building dark fibre network infrastructure using WDM technology used to be considered a complex challenge that only carriers have the means to implement.

This has led many enterprises to build passive networks, which are inferior in quality and ultimately limit their future growth.

Why are passive solutions considered inferior? And what makes active solutions great?

Read more about these two solutions, and how PacketLight fits into all this.

CLICK HERE!

WEBINAR INVITE 8th & 10th September: 5G Performing At The Edge

Don't miss the only 5G and edge performance-focused event in the industry!

Edge computing will play a critical part within digital transformation initiatives across every industry sector. It promises operational speed and efficiency, improved customer service, and reduced operational costs.

This coupled with the new capabilities 5G brings opens up huge opportunities for both network operators and enterprise organisations.

But these technologies will only reach their full potential with assured delivery and performance – with a trust model in place.

With this in mind, we are pleased to announce a two-part digital event, sponsored by Accedian, on the 8th & 10th of September titled 5G: Performing at the Edge.

REGISTER HERE!

BACK TO HOME PAGE
Sam Varghese

website statistics

Sam Varghese has been writing for iTWire since 2006, a year after the site came into existence. For nearly a decade thereafter, he wrote mostly about free and open source software, based on his own use of this genre of software. Since May 2016, he has been writing across many areas of technology. He has been a journalist for nearly 40 years in India (Indian Express and Deccan Herald), the UAE (Khaleej Times) and Australia (Daily Commercial News (now defunct) and The Age). His personal blog is titled Irregular Expression.

Share News tips for the iTWire Journalists? Your tip will be anonymous

WEBINARS ONLINE & DEMAND

GUEST ARTICLES

VENDOR NEWS

Guest Opinion

Guest Interviews

Guest Reviews

Guest Research

Guest Research & Case Studies

Channel News