It's time that these virtuosos realised that they are lowering themselves to the level of online Viagra pushers by abusing the fact that they have people's mobile numbers — obtained when one registers for Optus Sport — to send this kind of vile promotional spam.
It is probably a cost-effective measure as a text message costs nothing. It can also be indulged in in a cowardly manner, not providing a return number. Someone out there in Optus, the company that failed miserably when it came to providing streaming footage of the World Cup when needed, thinks this tactic will work.
This clown who decided on the spam campaign — or maybe it's a posse of clowns — also possesses chutzpah in spades, and thinks people will click on the unsubscribe link and forget that this putrid message was sent to them. Well, Optus, here is one person who bites back.
My dealings with Optus have been limited to having a couple of mobiles with them more than a decade ago, and using the Optus Sport app during the time of the World Cup football tournament to watch a few videos.
If Optus thought it would get any more business from me, then it has made a big mistake. I have resolved to put the boot into the company at every opportunity possible from now onwards. When a company stoops so low as to start spamming people for no reason, then one should return fire in spades.
But then I paused and had a think: maybe Optus has entered the spam business because its profits are falling. In the quarter ending June 2018, the company revealed net profits for the three months dropped by 3.5% to $154 million from $160 million for the corresponding period in 2017.
Spam, after all, is a win-win. Some idiot will click on a link and that spam message pays off. Perhaps Optus has realised that it lacks the competency to sell telecommunications services and would do better in the spam business.
Whatever it is, it is time to realise that occasionally you might spam the wrong individual, someone who is willing to take the time and expend the energy to blast back on all cylinders. This is the first instalment. There is more to come.
Unbeknownst to the author, he was still a subscriber to Optus Sport at the time Optus forwarded the SMS marketing message on 3 September. He had assumed wrongly that once the free usage period had expired on 31 August he would no longer be a subscriber since he had uninstalled the app from his phone and had no intention of taking up the paid service. It turns out however that subscriptions to the free service which had been offered as a result of the World Cup problems were automatically converted to paid subscriptions from 1 September unless they actively unsubscribed using a link on the Optus Sport Terms & Conditions page. Optus clearly states during the sign-up process to Optus Sport that subscribers agree to be contacted by Optus about products and services.