Author's Opinion

The views in this column are those of the author and do not necessarily reflect the views of iTWire.

Have your say and comment below.

Tuesday, 05 May 2020 11:26

Google balks at paying publishers a mite from its billions

Google balks at paying publishers a mite from its billions Image by Sarah Lötscher from Pixabay

Search giant Google, one of the companies that will be affected by a government-mandated code that will set a fee it will have to pay news publishers when it brings up their content in search results, is now saying it is doing these companies a favour by featuring their content in the results.

Whatever it lacks in terms of ethics and morals, one can never accuse Google of lacking chutzpah. It may not be in the same league as Microsoft, but it is close behind.

If not bringing up news content, which forms a large proportion of the information on the Internet, what would Google dredge up? Captions from YouTube videos? Posts from mailing lists? Porn?

Last month, the government told the Australian Competition and Consumer Commission to draft a mandatory code because the digital firms had been dragging their heels.

Google, through its local managing director, Mel Silva, has been protesting against this move.

Another objection raised by Silva is that when an ad is brought up next to a clip from a news post, the company only makes money if the user who carried out the search clicks on the ad. But what about the money that Google salted away when the advertiser bought that ad?

Silva, adroitly, as all other Google bigwigs do, made her statements on a blog, so that nobody could question her. Of course, when inconvenient questions are asked via email — and I have asked such queries countless times — the company just stays silent.

If talks to work out a system do not go well, Google will play its next card – "we will be forced to leave Australia". It would be interesting to see what Prime Minister Scott Morrison and Co would do if things came to this.

Australia is one of five countries where English is the main language. That may make Google a bit more hesitant to pull out the "we-will-leave" card than it did with Spain. At that stage, one is sure that the US Government would get involved. Let's see how Morrison and his minions handle that.

Subscribe to ITWIRE UPDATE Newsletter here


The much awaited iTWire Shop is now open to our readers.

Visit the iTWire Shop, a leading destination for stylish accessories, gear & gadgets, lifestyle products and everyday portable office essentials, drones, zoom lenses for smartphones, software and online training.

PLUS Big Brands include: Apple, Lenovo, LG, Samsung, Sennheiser and many more.

Products available for any country.

We hope you enjoy and find value in the much anticipated iTWire Shop.



iTWire TV offers a unique value to the Tech Sector by providing a range of video interviews, news, views and reviews, and also provides the opportunity for vendors to promote your company and your marketing messages.

We work with you to develop the message and conduct the interview or product review in a safe and collaborative way. Unlike other Tech YouTube channels, we create a story around your message and post that on the homepage of ITWire, linking to your message.

In addition, your interview post message can be displayed in up to 7 different post displays on our the site to drive traffic and readers to your video content and downloads. This can be a significant Lead Generation opportunity for your business.

We also provide 3 videos in one recording/sitting if you require so that you have a series of videos to promote to your customers. Your sales team can add your emails to sales collateral and to the footer of their sales and marketing emails.

See the latest in Tech News, Views, Interviews, Reviews, Product Promos and Events. Plus funny videos from our readers and customers.


Sam Varghese

Sam Varghese has been writing for iTWire since 2006, a year after the site came into existence. For nearly a decade thereafter, he wrote mostly about free and open source software, based on his own use of this genre of software. Since May 2016, he has been writing across many areas of technology. He has been a journalist for nearly 40 years in India (Indian Express and Deccan Herald), the UAE (Khaleej Times) and Australia (Daily Commercial News (now defunct) and The Age). His personal blog is titled Irregular Expression.

Share News tips for the iTWire Journalists? Your tip will be anonymous




Guest Opinion

Guest Reviews

Guest Research

Guest Research & Case Studies

Channel News