Today, the Communications Minister Paul Fletcher has sent around exactly the same content for God knows what reason.
There is nothing new in the release sent by Fletcher. The NBN Co's announcement on Tuesday was carried by iTWire under the headline "NBN Co begins work on upgrading copper areas with fibre".
Fletcher's release is headlined "NBN upgrades to start for more than 100,000 premises".
Looks like Fletcher is very good at implementing this policy. Does something have added import when a minister repeats it as opposed to when a public corporation says it?
Politicians cast their eyes about every day to find something or the other to make their presence felt in the media.
I have no doubt that a number of the supine stenographers who call themselves journalists will regurgitate all that Fletcher says – even if it is a repeat, something that is a cardinal sin in [real] Journalism.
It will be interesting to see if anyone has the cojones to call him out over this and have a bit of fun at his expense.
But knowing the calibre of those on the tech circuit, I wouldn't hold my breath waiting.
To the minister the message is the same as that conveyed by former New Zealand deputy prime minister Winston Peters to a questioner a few days back: "Not here, sunshine."